#AE391D#AE391D

#AE391D is a mid, vivid red. Relative luminance 0.120; OKLCH L 51.1% C 0.158 H 34.5°. Best body text is #FFFFFF at 6.17:1 contrast (WCAG AA passes).

Color values

HEX	#AE391D
RGB	rgb(174, 57, 29)
HSL	hsl(12, 71%, 40%)
HSV	hsv(12, 83%, 68%)
CMYK	cmyk(0%, 67.2%, 83.3%, 31.8%)
CIE-LAB	lab(41.24, 46.35, 42.05)
CIE-LCH	lch(41.24, 62.58, 42.22°)
OKLab	oklab(51.11% 0.13 0.0894)
OKLCH	oklch(51.11% 0.158 34.5)
XYZ	xyz(19.1427, 12.0165, 2.4736)
Luminance	0.1201 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE391D #1D92AE

analogous

#AE1D4A #AE391D #AE811D

triadic

#AE391D #1DAE39 #391DAE

tetradic

#AE391D #4AAE1D #1D92AE #811DAE

square

#AE391D #4AAE1D #1D92AE #811DAE

split-complementary

#AE391D #1DAE81 #1D4AAE

monochromatic

#45170C #7A2814 #AE391D #DC4E2C #E57A61

Accessibility & contrast

On white

6.17

#AE391D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.40

#AE391D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE391D

6.17:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE391D	#FFFFFF	#000000	##FFFFFF
##AE391D	1.00	6.17	3.40	6.17
#FFFFFF	6.17	1.00	21.00	1.00
#000000	3.40	21.00	1.00	21.00
##FFFFFF	6.17	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B5118

Deuteranopia (green-blind)

#786B17

Tritanopia (blue-blind)

#C01334

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ae391d;
/* rgb */ color: rgb(174, 57, 29);
/* oklch */ color: oklch(51.1% 0.158 34.5);

Tailwind

colors: {
  custom: {
    50: '#cf765c',
    500: '#ae391d',
    950: '#000000',
  },
}

SCSS

$custom: #ae391d;
$custom-light: #cf765c;
$custom-dark: #000000;

JSON

{
  "hex": "#ae391d",
  "rgb": {
    "r": 174,
    "g": 57,
    "b": 29
  },
  "hsl": {
    "h": 11.586,
    "s": 71.429,
    "l": 39.804
  },
  "oklch": {
    "l": 0.51111,
    "c": 0.15776,
    "h": 34.5
  },
  "luminance": 0.12014
}

Semantic roles & 50–950 ramp

primary

#AE391D

secondary

#5EB4C9

accent

#CBEE3A

background

#FDF7F5

surface

#FBEDE9

border

#D4C8C5

text

#150904

muted

#837B79

Preview Lab

Preview with #AE391D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →