#AD4D27#AD4D27

#AD4D27 is a mid, vivid orange. Relative luminance 0.143; OKLCH L 53.7% C 0.136 H 40.8°. Best body text is #FFFFFF at 5.43:1 contrast (WCAG AA passes).

Color values

HEX	#AD4D27
RGB	rgb(173, 77, 39)
HSL	hsl(17, 63%, 42%)
HSV	hsv(17, 77%, 68%)
CMYK	cmyk(0%, 55.5%, 77.5%, 32.2%)
CIE-LAB	lab(44.72, 36.94, 40.37)
CIE-LCH	lch(44.72, 54.72, 47.54°)
OKLab	oklab(53.73% 0.1029 0.0889)
OKLCH	oklch(53.73% 0.136 40.8)
XYZ	xyz(20.2557, 14.3411, 3.6205)
Luminance	0.1434 (WCAG relative)
Temperature	warm
Family	orange

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4D27 #2787AD

analogous

#AD2744 #AD4D27 #AD9027

triadic

#AD4D27 #27AD4D #4D27AD

tetradic

#AD4D27 #44AD27 #2787AD #9027AD

square

#AD4D27 #44AD27 #2787AD #9027AD

split-complementary

#AD4D27 #27AD90 #2744AD

monochromatic

#492110 #7B371C #AD4D27 #D3683E #DF8F70

Accessibility & contrast

On white

5.43

#AD4D27 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.87

#AD4D27 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4D27

5.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4D27	#FFFFFF	#000000	##FFFFFF
##AD4D27	1.00	5.43	3.87	5.43
#FFFFFF	5.43	1.00	21.00	1.00
#000000	3.87	21.00	1.00	21.00
##FFFFFF	5.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#685C22

Deuteranopia (green-blind)

#7F7224

Tritanopia (blue-blind)

#BE3845

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad4d27;
/* rgb */ color: rgb(173, 77, 39);
/* oklch */ color: oklch(53.7% 0.136 40.8);

Tailwind

colors: {
  custom: {
    50: '#cc8163',
    500: '#ad4d27',
    950: '#000000',
  },
}

SCSS

$custom: #ad4d27;
$custom-light: #cc8163;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4d27",
  "rgb": {
    "r": 173,
    "g": 77,
    "b": 39
  },
  "hsl": {
    "h": 17.015,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.53733,
    "c": 0.13601,
    "h": 40.8
  },
  "luminance": 0.14338
}

Semantic roles & 50–950 ramp

primary

#AD4D27

secondary

#6AACC6

accent

#B8E642

background

#FDF8F6

surface

#FBEFEB

border

#D4CAC6

text

#150A05

muted

#837C7A

Preview Lab

Preview with #AD4D27

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →