#AD2744#AD2744

#AD2744 is a mid, vivid red. Relative luminance 0.108; OKLCH L 49.7% C 0.169 H 14.1°. Best body text is #FFFFFF at 6.67:1 contrast (WCAG AA passes).

Color values

HEX	#AD2744
RGB	rgb(173, 39, 68)
HSL	hsl(347, 63%, 42%)
HSV	hsv(347, 77%, 68%)
CMYK	cmyk(0%, 77.5%, 60.7%, 32.2%)
CIE-LAB	lab(39.17, 54.59, 16.78)
CIE-LCH	lch(39.17, 57.11, 17.08°)
OKLab	oklab(49.7% 0.1641 0.0412)
OKLCH	oklch(49.7% 0.169 14.1)
XYZ	xyz(19.0044, 10.7554, 6.5430)
Luminance	0.1075 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2744 #27AD90

analogous

#AD2787 #AD2744 #AD4D27

triadic

#AD2744 #44AD27 #2744AD

tetradic

#AD2744 #87AD27 #27AD90 #4D27AD

square

#AD2744 #87AD27 #27AD90 #4D27AD

split-complementary

#AD2744 #27AD4D #2787AD

monochromatic

#49101D #7B1C30 #AD2744 #D33E5E #DF7088

Accessibility & contrast

On white

6.67

#AD2744 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.15

#AD2744 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2744

6.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2744	#FFFFFF	#000000	##FFFFFF
##AD2744	1.00	6.67	3.15	6.67
#FFFFFF	6.67	1.00	21.00	1.00
#000000	3.15	21.00	1.00	21.00
##FFFFFF	6.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C4B44

Deuteranopia (green-blind)

#6F6640

Tritanopia (blue-blind)

#BE0033

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2744;
/* rgb */ color: rgb(173, 39, 68);
/* oklch */ color: oklch(49.7% 0.169 14.1);

Tailwind

colors: {
  custom: {
    50: '#cc6e77',
    500: '#ad2744',
    950: '#000000',
  },
}

SCSS

$custom: #ad2744;
$custom-light: #cc6e77;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2744",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 68
  },
  "hsl": {
    "h": 347.015,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.49701,
    "c": 0.16921,
    "h": 14.1
  },
  "luminance": 0.10753
}

Semantic roles & 50–950 ramp

primary

#AD2744

secondary

#6AC6B2

accent

#E6C342

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2744

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →