#2744AD#2744AD

#2744AD is a dark, vivid blue. Relative luminance 0.076; OKLCH L 43.4% C 0.171 H 267.0°. Best body text is #FFFFFF at 8.34:1 contrast (WCAG AA passes).

Color values

HEX	#2744AD
RGB	rgb(39, 68, 173)
HSL	hsl(227, 63%, 42%)
HSV	hsv(227, 77%, 68%)
CMYK	cmyk(77.5%, 60.7%, 0%, 32.2%)
CIE-LAB	lab(33.10, 27.87, -59.12)
CIE-LCH	lch(33.10, 65.35, 295.24°)
OKLab	oklab(43.38% -0.0091 -0.1708)
OKLCH	oklch(43.38% 0.171 267)
XYZ	xyz(10.4440, 7.5815, 40.4400)
Luminance	0.0758 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#2744AD #AD9027

analogous

#2787AD #2744AD #4D27AD

triadic

#2744AD #AD2744 #44AD27

tetradic

#2744AD #AD2787 #AD9027 #27AD4D

square

#2744AD #AD2787 #AD9027 #27AD4D

split-complementary

#2744AD #AD4D27 #87AD27

monochromatic

#101D49 #1C307B #2744AD #3E5ED3 #7088DF

Accessibility & contrast

On white

8.34

#2744AD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.52

#2744AD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #2744AD

8.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##2744AD	#FFFFFF	#000000	##FFFFFF
##2744AD	1.00	8.34	2.52	8.34
#FFFFFF	8.34	1.00	21.00	1.00
#000000	2.52	21.00	1.00	21.00
##FFFFFF	8.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0054B0

Deuteranopia (green-blind)

#0048AB

Tritanopia (blue-blind)

#005F72

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #2744ad;
/* rgb */ color: rgb(39, 68, 173);
/* oklch */ color: oklch(43.4% 0.171 267.0);

Tailwind

colors: {
  custom: {
    50: '#7677c6',
    500: '#2744ad',
    950: '#000000',
  },
}

SCSS

$custom: #2744ad;
$custom-light: #7677c6;
$custom-dark: #000000;

JSON

{
  "hex": "#2744ad",
  "rgb": {
    "r": 39,
    "g": 68,
    "b": 173
  },
  "hsl": {
    "h": 227.015,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.43382,
    "c": 0.17107,
    "h": 267
  },
  "luminance": 0.07583
}

Semantic roles & 50–950 ramp

primary

#2744AD

secondary

#C6B26A

accent

#C342E6

background

#F7F7FC

surface

#EEEDF8

border

#C9C8D1

text

#0A0813

muted

#7C7B82

Preview Lab

Preview with #2744AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →