#AD4729#AD4729

#AD4729 is a mid, vivid red. Relative luminance 0.136; OKLCH L 52.9% C 0.141 H 36.9°. Best body text is #FFFFFF at 5.66:1 contrast (WCAG AA passes).

Color values

HEX	#AD4729
RGB	rgb(173, 71, 41)
HSL	hsl(14, 62%, 42%)
HSV	hsv(14, 76%, 68%)
CMYK	cmyk(0%, 59%, 76.3%, 32.2%)
CIE-LAB	lab(43.59, 40.01, 38.15)
CIE-LCH	lch(43.59, 55.28, 43.64°)
OKLab	oklab(52.88% 0.1127 0.0846)
OKLCH	oklch(52.88% 0.141 36.9)
XYZ	xyz(19.8891, 13.5535, 3.6662)
Luminance	0.1355 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4729 #298FAD

analogous

#AD294D #AD4729 #AD8929

triadic

#AD4729 #29AD47 #4729AD

tetradic

#AD4729 #4DAD29 #298FAD #8929AD

square

#AD4729 #4DAD29 #298FAD #8929AD

split-complementary

#AD4729 #29AD89 #294DAD

monochromatic

#4A1E12 #7C331D #AD4729 #D26241 #DE8B73

Accessibility & contrast

On white

5.66

#AD4729 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.71

#AD4729 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4729

5.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4729	#FFFFFF	#000000	##FFFFFF
##AD4729	1.00	5.66	3.71	5.66
#FFFFFF	5.66	1.00	21.00	1.00
#000000	3.71	21.00	1.00	21.00
##FFFFFF	5.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#635925

Deuteranopia (green-blind)

#7C6F26

Tritanopia (blue-blind)

#BE3041

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad4729;
/* rgb */ color: rgb(173, 71, 41);
/* oklch */ color: oklch(52.9% 0.141 36.9);

Tailwind

colors: {
  custom: {
    50: '#cd7e64',
    500: '#ad4729',
    950: '#000000',
  },
}

SCSS

$custom: #ad4729;
$custom-light: #cd7e64;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4729",
  "rgb": {
    "r": 173,
    "g": 71,
    "b": 41
  },
  "hsl": {
    "h": 13.636,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.5288,
    "c": 0.14094,
    "h": 36.9
  },
  "luminance": 0.13551
}

Semantic roles & 50–950 ramp

primary

#AD4729

secondary

#6DB1C5

accent

#C0E543

background

#FDF7F6

surface

#FBEEEB

border

#D4C9C6

text

#150A05

muted

#837C7A

Preview Lab

Preview with #AD4729

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →