#294DAD#294DAD

#294DAD is a mid, vivid blue. Relative luminance 0.088; OKLCH L 45.3% C 0.159 H 265.0°. Best body text is #FFFFFF at 7.61:1 contrast (WCAG AA passes).

Color values

HEX	#294DAD
RGB	rgb(41, 77, 173)
HSL	hsl(224, 62%, 42%)
HSV	hsv(224, 76%, 68%)
CMYK	cmyk(76.3%, 55.5%, 0%, 32.2%)
CIE-LAB	lab(35.59, 22.10, -55.06)
CIE-LCH	lch(35.59, 59.33, 291.87°)
OKLab	oklab(45.27% -0.0138 -0.1587)
OKLCH	oklch(45.27% 0.159 265)
XYZ	xyz(11.1085, 8.7951, 40.6392)
Luminance	0.0880 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#294DAD #AD8929

analogous

#298FAD #294DAD #4729AD

triadic

#294DAD #AD294D #4DAD29

tetradic

#294DAD #AD298F #AD8929 #29AD47

square

#294DAD #AD298F #AD8929 #29AD47

split-complementary

#294DAD #AD4729 #8FAD29

monochromatic

#12214A #1D377C #294DAD #4169D2 #7390DE

Accessibility & contrast

On white

7.61

#294DAD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.76

#294DAD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #294DAD

7.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##294DAD	#FFFFFF	#000000	##FFFFFF
##294DAD	1.00	7.61	2.76	7.61
#FFFFFF	7.61	1.00	21.00	1.00
#000000	2.76	21.00	1.00	21.00
##FFFFFF	7.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AB0

Deuteranopia (green-blind)

#004EAB

Tritanopia (blue-blind)

#006575

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #294dad;
/* rgb */ color: rgb(41, 77, 173);
/* oklch */ color: oklch(45.3% 0.159 265.0);

Tailwind

colors: {
  custom: {
    50: '#767ec6',
    500: '#294dad',
    950: '#000000',
  },
}

SCSS

$custom: #294dad;
$custom-light: #767ec6;
$custom-dark: #000000;

JSON

{
  "hex": "#294dad",
  "rgb": {
    "r": 41,
    "g": 77,
    "b": 173
  },
  "hsl": {
    "h": 223.636,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.45272,
    "c": 0.15933,
    "h": 265
  },
  "luminance": 0.08796
}

Semantic roles & 50–950 ramp

primary

#294DAD

secondary

#C5AD6D

accent

#B943E5

background

#F7F7FC

surface

#EEEEF8

border

#C9C9D1

text

#0A0913

muted

#7C7B82

Preview Lab

Preview with #294DAD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →