#AD294D#AD294D

#AD294D is a mid, vivid pink. Relative luminance 0.110; OKLCH L 50.1% C 0.168 H 10.1°. Best body text is #FFFFFF at 6.56:1 contrast (WCAG AA passes).

Color values

HEX	#AD294D
RGB	rgb(173, 41, 77)
HSL	hsl(344, 62%, 42%)
HSV	hsv(344, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 55.5%, 32.2%)
CIE-LAB	lab(39.60, 54.59, 11.65)
CIE-LCH	lch(39.60, 55.82, 12.05°)
OKLab	oklab(50.08% 0.1656 0.0295)
OKLCH	oklch(50.08% 0.168 10.1)
XYZ	xyz(19.3679, 11.0087, 8.1248)
Luminance	0.1101 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD294D #29AD89

analogous

#AD298F #AD294D #AD4729

triadic

#AD294D #4DAD29 #294DAD

tetradic

#AD294D #8FAD29 #29AD89 #4729AD

square

#AD294D #8FAD29 #29AD89 #4729AD

split-complementary

#AD294D #29AD47 #298FAD

monochromatic

#4A1221 #7C1D37 #AD294D #D24169 #DE7390

Accessibility & contrast

On white

6.56

#AD294D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.20

#AD294D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD294D

6.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD294D	#FFFFFF	#000000	##FFFFFF
##AD294D	1.00	6.56	3.20	6.56
#FFFFFF	6.56	1.00	21.00	1.00
#000000	3.20	21.00	1.00	21.00
##FFFFFF	6.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C4C4E

Deuteranopia (green-blind)

#6E674A

Tritanopia (blue-blind)

#BD0038

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad294d;
/* rgb */ color: rgb(173, 41, 77);
/* oklch */ color: oklch(50.1% 0.168 10.1);

Tailwind

colors: {
  custom: {
    50: '#cc6f7e',
    500: '#ad294d',
    950: '#000000',
  },
}

SCSS

$custom: #ad294d;
$custom-light: #cc6f7e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad294d",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 77
  },
  "hsl": {
    "h": 343.636,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.50084,
    "c": 0.16822,
    "h": 10.1
  },
  "luminance": 0.11006
}

Semantic roles & 50–950 ramp

primary

#AD294D

secondary

#6DC5AD

accent

#E5B943

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD294D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →