#AD4629#AD4629

#AD4629 is a mid, vivid red. Relative luminance 0.134; OKLCH L 52.7% C 0.142 H 36.4°. Best body text is #FFFFFF at 5.70:1 contrast (WCAG AA passes).

Color values

HEX	#AD4629
RGB	rgb(173, 70, 41)
HSL	hsl(13, 62%, 42%)
HSV	hsv(13, 76%, 68%)
CMYK	cmyk(0%, 59.5%, 76.3%, 32.2%)
CIE-LAB	lab(43.40, 40.49, 37.96)
CIE-LCH	lch(43.40, 55.50, 43.15°)
OKLab	oklab(52.74% 0.1142 0.0842)
OKLCH	oklch(52.74% 0.142 36.4)
XYZ	xyz(19.8260, 13.4273, 3.6451)
Luminance	0.1343 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4629 #2990AD

analogous

#AD294E #AD4629 #AD8829

triadic

#AD4629 #29AD46 #4629AD

tetradic

#AD4629 #4EAD29 #2990AD #8829AD

square

#AD4629 #4EAD29 #2990AD #8829AD

split-complementary

#AD4629 #29AD88 #294EAD

monochromatic

#4A1E12 #7C321D #AD4629 #D26141 #DE8A73

Accessibility & contrast

On white

5.70

#AD4629 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.69

#AD4629 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4629

5.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4629	#FFFFFF	#000000	##FFFFFF
##AD4629	1.00	5.70	3.69	5.70
#FFFFFF	5.70	1.00	21.00	1.00
#000000	3.69	21.00	1.00	21.00
##FFFFFF	5.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#635825

Deuteranopia (green-blind)

#7C6F26

Tritanopia (blue-blind)

#BE2E40

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad4629;
/* rgb */ color: rgb(173, 70, 41);
/* oklch */ color: oklch(52.7% 0.142 36.4);

Tailwind

colors: {
  custom: {
    50: '#cd7d64',
    500: '#ad4629',
    950: '#000000',
  },
}

SCSS

$custom: #ad4629;
$custom-light: #cd7d64;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4629",
  "rgb": {
    "r": 173,
    "g": 70,
    "b": 41
  },
  "hsl": {
    "h": 13.182,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.5274,
    "c": 0.1419,
    "h": 36.4
  },
  "luminance": 0.13425
}

Semantic roles & 50–950 ramp

primary

#AD4629

secondary

#6DB2C5

accent

#C1E543

background

#FDF7F6

surface

#FBEEEB

border

#D4C9C6

text

#150A05

muted

#837C7A

Preview Lab

Preview with #AD4629

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →