#AD294E#AD294E
#AD294E is a mid, vivid pink. Relative luminance 0.110; OKLCH L 50.1% C 0.168 H 9.6°. Best body text is #FFFFFF at 6.55:1 contrast (WCAG AA passes).
Color values
| HEX | #AD294E |
|---|---|
| RGB | rgb(173, 41, 78) |
| HSL | hsl(343, 62%, 42%) |
| HSV | hsv(343, 76%, 68%) |
| CMYK | cmyk(0%, 76.3%, 54.9%, 32.2%) |
| CIE-LAB | lab(39.62, 54.67, 11.05) |
| CIE-LCH | lch(39.62, 55.78, 11.43°) |
| OKLab | oklab(50.11% 0.166 0.028) |
| OKLCH | oklch(50.11% 0.168 9.6) |
| XYZ | xyz(19.4035, 11.0229, 8.3122) |
| Luminance | 0.1102 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purplish Red
#B0054B
ΔE00 2.95
Raspberry (survey)
#B00149
ΔE00 3.02
Light Burgundy
#A8415B
ΔE00 4.35
Rouge
#AB1239
ΔE00 5.18
Cranberry
#9E003A
ΔE00 5.75
Ruby
#CA0147
ΔE00 5.86
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD294E #29AD88
analogous
#AD2990 #AD294E #AD4629
triadic
#AD294E #4EAD29 #294EAD
tetradic
#AD294E #90AD29 #29AD88 #4629AD
square
#AD294E #90AD29 #29AD88 #4629AD
split-complementary
#AD294E #29AD46 #2990AD
monochromatic
#4A1221 #7C1D38 #AD294E #D2416A #DE7391
Accessibility & contrast
On white
6.55
#AD294E on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.20
#AD294E on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD294E
6.55:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD294E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD294E | 1.00 | 6.55 | 3.20 | 6.55 |
| #FFFFFF | 6.55 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.20 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.55 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4C4C4F
Deuteranopia (green-blind)
#6E674B
Tritanopia (blue-blind)
#BD0039
Achromatopsia (no color)
#5D5D5D
Design tokens & code
CSS
--color: #ad294e; /* rgb */ color: rgb(173, 41, 78); /* oklch */ color: oklch(50.1% 0.168 9.6);
Tailwind
colors: {
custom: {
50: '#cc6f7f',
500: '#ad294e',
950: '#000000',
},
}SCSS
$custom: #ad294e; $custom-light: #cc6f7f; $custom-dark: #000000;
JSON
{
"hex": "#ad294e",
"rgb": {
"r": 173,
"g": 41,
"b": 78
},
"hsl": {
"h": 343.182,
"s": 61.682,
"l": 41.961
},
"oklch": {
"l": 0.50109,
"c": 0.16836,
"h": 9.6
},
"luminance": 0.1102
}Semantic roles & 50–950 ramp
primary
#AD294E
secondary
#6DC5AC
accent
#E5B743
background
#FDF7F7
surface
#FAEDEE
border
#D3C8C9
text
#15080A
muted
#837B7C