#AD4529#AD4529

#AD4529 is a mid, vivid red. Relative luminance 0.133; OKLCH L 52.6% C 0.143 H 35.9°. Best body text is #FFFFFF at 5.74:1 contrast (WCAG AA passes).

Color values

HEX	#AD4529
RGB	rgb(173, 69, 41)
HSL	hsl(13, 62%, 42%)
HSV	hsv(13, 76%, 68%)
CMYK	cmyk(0%, 60.1%, 76.3%, 32.2%)
CIE-LAB	lab(43.22, 40.98, 37.76)
CIE-LCH	lch(43.22, 55.72, 42.66°)
OKLab	oklab(52.6% 0.1157 0.0838)
OKLCH	oklch(52.6% 0.143 35.9)
XYZ	xyz(19.7640, 13.3033, 3.6245)
Luminance	0.1330 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4529 #2991AD

analogous

#AD294F #AD4529 #AD8729

triadic

#AD4529 #29AD45 #4529AD

tetradic

#AD4529 #4FAD29 #2991AD #8729AD

square

#AD4529 #4FAD29 #2991AD #8729AD

split-complementary

#AD4529 #29AD87 #294FAD

monochromatic

#4A1E12 #7C311D #AD4529 #D26041 #DE8973

Accessibility & contrast

On white

5.74

#AD4529 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.66

#AD4529 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4529

5.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4529	#FFFFFF	#000000	##FFFFFF
##AD4529	1.00	5.74	3.66	5.74
#FFFFFF	5.74	1.00	21.00	1.00
#000000	3.66	21.00	1.00	21.00
##FFFFFF	5.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#625825

Deuteranopia (green-blind)

#7B6F26

Tritanopia (blue-blind)

#BE2D3F

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad4529;
/* rgb */ color: rgb(173, 69, 41);
/* oklch */ color: oklch(52.6% 0.143 35.9);

Tailwind

colors: {
  custom: {
    50: '#cd7c64',
    500: '#ad4529',
    950: '#000000',
  },
}

SCSS

$custom: #ad4529;
$custom-light: #cd7c64;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4529",
  "rgb": {
    "r": 173,
    "g": 69,
    "b": 41
  },
  "hsl": {
    "h": 12.727,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.52601,
    "c": 0.14285,
    "h": 35.9
  },
  "luminance": 0.13301
}

Semantic roles & 50–950 ramp

primary

#AD4529

secondary

#6DB2C5

accent

#C2E543

background

#FDF7F6

surface

#FBEEEB

border

#D4C9C6

text

#150A05

muted

#837C7A

Preview Lab

Preview with #AD4529

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →