#AD294F#AD294F
#AD294F is a mid, vivid pink. Relative luminance 0.110; OKLCH L 50.1% C 0.169 H 9.1°. Best body text is #FFFFFF at 6.55:1 contrast (WCAG AA passes).
Color values
| HEX | #AD294F |
|---|---|
| RGB | rgb(173, 41, 79) |
| HSL | hsl(343, 62%, 42%) |
| HSV | hsv(343, 76%, 68%) |
| CMYK | cmyk(0%, 76.3%, 54.3%, 32.2%) |
| CIE-LAB | lab(39.64, 54.75, 10.45) |
| CIE-LCH | lch(39.64, 55.74, 10.81°) |
| OKLab | oklab(50.14% 0.1664 0.0266) |
| OKLCH | oklch(50.14% 0.169 9.1) |
| XYZ | xyz(19.4396, 11.0374, 8.5024) |
| Luminance | 0.1104 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purplish Red
#B0054B
ΔE00 2.87
Raspberry (survey)
#B00149
ΔE00 2.99
Light Burgundy
#A8415B
ΔE00 4.26
Rouge
#AB1239
ΔE00 5.46
Cranberry
#9E003A
ΔE00 5.85
Light Maroon
#A24857
ΔE00 5.93
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD294F #29AD87
analogous
#AD2991 #AD294F #AD4529
triadic
#AD294F #4FAD29 #294FAD
tetradic
#AD294F #91AD29 #29AD87 #4529AD
square
#AD294F #91AD29 #29AD87 #4529AD
split-complementary
#AD294F #29AD45 #2991AD
monochromatic
#4A1222 #7C1D38 #AD294F #D2416B #DE7391
Accessibility & contrast
On white
6.55
#AD294F on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.21
#AD294F on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD294F
6.55:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD294F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD294F | 1.00 | 6.55 | 3.21 | 6.55 |
| #FFFFFF | 6.55 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.21 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.55 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4B4C50
Deuteranopia (green-blind)
#6E674C
Tritanopia (blue-blind)
#BD0039
Achromatopsia (no color)
#5D5D5D
Design tokens & code
CSS
--color: #ad294f; /* rgb */ color: rgb(173, 41, 79); /* oklch */ color: oklch(50.1% 0.169 9.1);
Tailwind
colors: {
custom: {
50: '#cc6f80',
500: '#ad294f',
950: '#000000',
},
}SCSS
$custom: #ad294f; $custom-light: #cc6f80; $custom-dark: #000000;
JSON
{
"hex": "#ad294f",
"rgb": {
"r": 173,
"g": 41,
"b": 79
},
"hsl": {
"h": 342.727,
"s": 61.682,
"l": 41.961
},
"oklch": {
"l": 0.50135,
"c": 0.1685,
"h": 9.1
},
"luminance": 0.11035
}Semantic roles & 50–950 ramp
primary
#AD294F
secondary
#6DC5AC
accent
#E5B643
background
#FDF7F7
surface
#FAEDEE
border
#D3C8C9
text
#15080A
muted
#837B7C