#294FAD#294FAD

#294FAD is a mid, vivid blue. Relative luminance 0.091; OKLCH L 45.7% C 0.157 H 264.4°. Best body text is #FFFFFF at 7.46:1 contrast (WCAG AA passes).

Color values

HEX	#294FAD
RGB	rgb(41, 79, 173)
HSL	hsl(223, 62%, 42%)
HSV	hsv(223, 76%, 68%)
CMYK	cmyk(76.3%, 54.3%, 0%, 32.2%)
CIE-LAB	lab(36.14, 20.77, -54.16)
CIE-LCH	lch(36.14, 58.01, 290.98°)
OKLab	oklab(45.69% -0.0153 -0.1561)
OKLCH	oklch(45.69% 0.157 264.4)
XYZ	xyz(11.2506, 9.0793, 40.6866)
Luminance	0.0908 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#294FAD #AD8729

analogous

#2991AD #294FAD #4529AD

triadic

#294FAD #AD294F #4FAD29

tetradic

#294FAD #AD2991 #AD8729 #29AD45

square

#294FAD #AD2991 #AD8729 #29AD45

split-complementary

#294FAD #AD4529 #91AD29

monochromatic

#12224A #1D387C #294FAD #416BD2 #7391DE

Accessibility & contrast

On white

7.46

#294FAD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.82

#294FAD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #294FAD

7.46:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##294FAD	#FFFFFF	#000000	##FFFFFF
##294FAD	1.00	7.46	2.82	7.46
#FFFFFF	7.46	1.00	21.00	1.00
#000000	2.82	21.00	1.00	21.00
##FFFFFF	7.46	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BB0

Deuteranopia (green-blind)

#004FAB

Tritanopia (blue-blind)

#006676

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #294fad;
/* rgb */ color: rgb(41, 79, 173);
/* oklch */ color: oklch(45.7% 0.157 264.4);

Tailwind

colors: {
  custom: {
    50: '#767fc6',
    500: '#294fad',
    950: '#000000',
  },
}

SCSS

$custom: #294fad;
$custom-light: #767fc6;
$custom-dark: #000000;

JSON

{
  "hex": "#294fad",
  "rgb": {
    "r": 41,
    "g": 79,
    "b": 173
  },
  "hsl": {
    "h": 222.727,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.45687,
    "c": 0.15682,
    "h": 264.4
  },
  "luminance": 0.09081
}

Semantic roles & 50–950 ramp

primary

#294FAD

secondary

#C5AC6D

accent

#B643E5

background

#F7F7FC

surface

#EEEEF8

border

#C9C9D1

text

#0A0A13

muted

#7C7C82

Preview Lab

Preview with #294FAD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →