#AD4474#AD4474

#AD4474 is a mid, vivid pink. Relative luminance 0.143; OKLCH L 54.2% C 0.146 H 354.6°. Best body text is #FFFFFF at 5.45:1 contrast (WCAG AA passes).

Color values

HEX	#AD4474
RGB	rgb(173, 68, 116)
HSL	hsl(333, 44%, 47%)
HSV	hsv(333, 61%, 68%)
CMYK	cmyk(0%, 60.7%, 32.9%, 32.2%)
CIE-LAB	lab(44.63, 47.74, -5.41)
CIE-LCH	lch(44.63, 48.04, 353.53°)
OKLab	oklab(54.18% 0.1454 -0.0137)
OKLCH	oklch(54.18% 0.146 354.6)
XYZ	xyz(22.4542, 14.2818, 18.0937)
Luminance	0.1428 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4474 #44AD7D

analogous

#AD44A9 #AD4474 #AD4844

triadic

#AD4474 #74AD44 #4474AD

tetradic

#AD4474 #A9AD44 #44AD7D #4844AD

square

#AD4474 #A9AD44 #44AD7D #4844AD

split-complementary

#AD4474 #44AD48 #44A9AD

monochromatic

#552139 #813357 #AD4474 #C46A93 #D696B3

Accessibility & contrast

On white

5.45

#AD4474 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.86

#AD4474 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4474

5.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4474	#FFFFFF	#000000	##FFFFFF
##AD4474	1.00	5.45	3.86	5.45
#FFFFFF	5.45	1.00	21.00	1.00
#000000	3.86	21.00	1.00	21.00
##FFFFFF	5.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#545D75

Deuteranopia (green-blind)

#707172

Tritanopia (blue-blind)

#BA3D57

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad4474;
/* rgb */ color: rgb(173, 68, 116);
/* oklch */ color: oklch(54.2% 0.146 354.6);

Tailwind

colors: {
  custom: {
    50: '#c97d9c',
    500: '#ad4474',
    950: '#000000',
  },
}

SCSS

$custom: #ad4474;
$custom-light: #c97d9c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4474",
  "rgb": {
    "r": 173,
    "g": 68,
    "b": 116
  },
  "hsl": {
    "h": 332.571,
    "s": 43.568,
    "l": 47.255
  },
  "oklch": {
    "l": 0.54183,
    "c": 0.14605,
    "h": 354.6
  },
  "luminance": 0.14279
}

Semantic roles & 50–950 ramp

primary

#AD4474

secondary

#8BC1A9

accent

#D39954

background

#FCF7F9

surface

#F9EEF2

border

#D2C9CC

text

#140A0E

muted

#827C7E

Preview Lab

Preview with #AD4474

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →