#AD4844#AD4844

#AD4844 is a mid, vivid red. Relative luminance 0.139; OKLCH L 53.4% C 0.134 H 24.9°. Best body text is #FFFFFF at 5.54:1 contrast (WCAG AA passes).

Color values

HEX	#AD4844
RGB	rgb(173, 72, 68)
HSL	hsl(2, 44%, 47%)
HSV	hsv(2, 61%, 68%)
CMYK	cmyk(0%, 58.4%, 60.7%, 32.2%)
CIE-LAB	lab(44.15, 41.07, 23.30)
CIE-LCH	lch(44.15, 47.22, 29.56°)
OKLab	oklab(53.42% 0.1211 0.0563)
OKLCH	oklch(53.42% 0.134 24.9)
XYZ	xyz(20.5962, 13.9389, 7.0736)
Luminance	0.1394 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4844 #44A9AD

analogous

#AD4474 #AD4844 #AD7D44

triadic

#AD4844 #44AD48 #4844AD

tetradic

#AD4844 #74AD44 #44A9AD #7D44AD

square

#AD4844 #74AD44 #44A9AD #7D44AD

split-complementary

#AD4844 #44AD7D #4474AD

monochromatic

#552321 #813633 #AD4844 #C46D6A #D69896

Accessibility & contrast

On white

5.54

#AD4844 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.79

#AD4844 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4844

5.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4844	#FFFFFF	#000000	##FFFFFF
##AD4844	1.00	5.54	3.79	5.54
#FFFFFF	5.54	1.00	21.00	1.00
#000000	3.79	21.00	1.00	21.00
##FFFFFF	5.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#615B43

Deuteranopia (green-blind)

#7A7042

Tritanopia (blue-blind)

#BD3548

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad4844;
/* rgb */ color: rgb(173, 72, 68);
/* oklch */ color: oklch(53.4% 0.134 24.9);

Tailwind

colors: {
  custom: {
    50: '#cb7f78',
    500: '#ad4844',
    950: '#000000',
  },
}

SCSS

$custom: #ad4844;
$custom-light: #cb7f78;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4844",
  "rgb": {
    "r": 173,
    "g": 72,
    "b": 68
  },
  "hsl": {
    "h": 2.286,
    "s": 43.568,
    "l": 47.255
  },
  "oklch": {
    "l": 0.53423,
    "c": 0.13357,
    "h": 24.9
  },
  "luminance": 0.13936
}

Semantic roles & 50–950 ramp

primary

#AD4844

secondary

#8BBFC1

accent

#CED354

background

#FDF7F7

surface

#FAEEED

border

#D3C9C8

text

#140A08

muted

#837C7B

Preview Lab

Preview with #AD4844

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →