#AD4844#AD4844

#AD4844 is a mid, vivid red. Relative luminance 0.139; OKLCH L 53.4% C 0.134 H 24.9°. Best body text is #FFFFFF at 5.54:1 contrast (WCAG AA passes).

Color values

HEX#AD4844
RGBrgb(173, 72, 68)
HSLhsl(2, 44%, 47%)
HSVhsv(2, 61%, 68%)
CMYKcmyk(0%, 58.4%, 60.7%, 32.2%)
CIE-LABlab(44.15, 41.07, 23.30)
CIE-LCHlch(44.15, 47.22, 29.56°)
OKLaboklab(53.42% 0.1211 0.0563)
OKLCHoklch(53.42% 0.134 24.9)
XYZxyz(20.5962, 13.9389, 7.0736)
Luminance0.1394 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD4844 #44A9AD
analogous
#AD4474 #AD4844 #AD7D44
triadic
#AD4844 #44AD48 #4844AD
tetradic
#AD4844 #74AD44 #44A9AD #7D44AD
square
#AD4844 #74AD44 #44A9AD #7D44AD
split-complementary
#AD4844 #44AD7D #4474AD
monochromatic
#552321 #813633 #AD4844 #C46D6A #D69896

Accessibility & contrast

On white

5.54
#AD4844 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.79
#AD4844 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4844
5.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD4844#FFFFFF#000000##FFFFFF
##AD48441.005.543.795.54
#FFFFFF5.541.0021.001.00
#0000003.7921.001.0021.00
##FFFFFF5.541.0021.001.00

Color blindness preview

Protanopia (red-blind)
#615B43
Deuteranopia (green-blind)
#7A7042
Tritanopia (blue-blind)
#BD3548
Achromatopsia (no color)
#686868

Design tokens & code

CSS
--color: #ad4844;
/* rgb */ color: rgb(173, 72, 68);
/* oklch */ color: oklch(53.4% 0.134 24.9);
Tailwind
colors: {
  custom: {
    50: '#cb7f78',
    500: '#ad4844',
    950: '#000000',
  },
}
SCSS
$custom: #ad4844;
$custom-light: #cb7f78;
$custom-dark: #000000;
JSON
{
  "hex": "#ad4844",
  "rgb": {
    "r": 173,
    "g": 72,
    "b": 68
  },
  "hsl": {
    "h": 2.286,
    "s": 43.568,
    "l": 47.255
  },
  "oklch": {
    "l": 0.53423,
    "c": 0.13357,
    "h": 24.9
  },
  "luminance": 0.13936
}

Semantic roles & 50–950 ramp

primary
#AD4844
secondary
#8BBFC1
accent
#CED354
background
#FDF7F7
surface
#FAEEED
border
#D3C9C8
text
#140A08
muted
#837C7B

Preview Lab

Preview with #AD4844

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD4844 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva