#AD407A#AD407A

#AD407A is a mid, vivid pink. Relative luminance 0.140; OKLCH L 53.9% C 0.155 H 350.6°. Best body text is #FFFFFF at 5.54:1 contrast (WCAG AA passes).

Color values

HEX#AD407A
RGBrgb(173, 64, 122)
HSLhsl(328, 46%, 46%)
HSVhsv(328, 63%, 68%)
CMYKcmyk(0%, 63%, 29.5%, 32.2%)
CIE-LABlab(44.17, 50.31, -9.78)
CIE-LCHlch(44.17, 51.25, 349.00°)
OKLaboklab(53.91% 0.1528 -0.0254)
OKLCHoklch(53.91% 0.155 350.6)
XYZxyz(22.5808, 13.9585, 19.9136)
Luminance0.1396 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD407A #40AD73
analogous
#AA40AD #AD407A #AD4044
triadic
#AD407A #7AAD40 #407AAD
tetradic
#AD407A #ADAA40 #40AD73 #4044AD
square
#AD407A #ADAA40 #40AD73 #4044AD
split-complementary
#AD407A #44AD40 #40ADAA
monochromatic
#541F3B #802F5A #AD407A #C66498 #D691B6

Accessibility & contrast

On white

5.54
#AD407A on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.79
#AD407A on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD407A
5.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD407A#FFFFFF#000000##FFFFFF
##AD407A1.005.543.795.54
#FFFFFF5.541.0021.001.00
#0000003.7921.001.0021.00
##FFFFFF5.541.0021.001.00

Color blindness preview

Protanopia (red-blind)
#4F5C7C
Deuteranopia (green-blind)
#6D7077
Tritanopia (blue-blind)
#B93B58
Achromatopsia (no color)
#686868

Design tokens & code

CSS
--color: #ad407a;
/* rgb */ color: rgb(173, 64, 122);
/* oklch */ color: oklch(53.9% 0.155 350.6);
Tailwind
colors: {
  custom: {
    50: '#c97ba0',
    500: '#ad407a',
    950: '#000000',
  },
}
SCSS
$custom: #ad407a;
$custom-light: #c97ba0;
$custom-dark: #000000;
JSON
{
  "hex": "#ad407a",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 122
  },
  "hsl": {
    "h": 328.073,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.53909,
    "c": 0.15493,
    "h": 350.6
  },
  "luminance": 0.13956
}

Semantic roles & 50–950 ramp

primary
#AD407A
secondary
#87C2A3
accent
#D69052
background
#FCF7F9
surface
#F9EEF2
border
#D2C9CC
text
#140A0E
muted
#827C7E

Preview Lab

Preview with #AD407A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD407A Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva