#AD407A#AD407A

#AD407A is a mid, vivid pink. Relative luminance 0.140; OKLCH L 53.9% C 0.155 H 350.6°. Best body text is #FFFFFF at 5.54:1 contrast (WCAG AA passes).

Color values

HEX	#AD407A
RGB	rgb(173, 64, 122)
HSL	hsl(328, 46%, 46%)
HSV	hsv(328, 63%, 68%)
CMYK	cmyk(0%, 63%, 29.5%, 32.2%)
CIE-LAB	lab(44.17, 50.31, -9.78)
CIE-LCH	lch(44.17, 51.25, 349.00°)
OKLab	oklab(53.91% 0.1528 -0.0254)
OKLCH	oklch(53.91% 0.155 350.6)
XYZ	xyz(22.5808, 13.9585, 19.9136)
Luminance	0.1396 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD407A #40AD73

analogous

#AA40AD #AD407A #AD4044

triadic

#AD407A #7AAD40 #407AAD

tetradic

#AD407A #ADAA40 #40AD73 #4044AD

square

#AD407A #ADAA40 #40AD73 #4044AD

split-complementary

#AD407A #44AD40 #40ADAA

monochromatic

#541F3B #802F5A #AD407A #C66498 #D691B6

Accessibility & contrast

On white

5.54

#AD407A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.79

#AD407A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD407A

5.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD407A	#FFFFFF	#000000	##FFFFFF
##AD407A	1.00	5.54	3.79	5.54
#FFFFFF	5.54	1.00	21.00	1.00
#000000	3.79	21.00	1.00	21.00
##FFFFFF	5.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F5C7C

Deuteranopia (green-blind)

#6D7077

Tritanopia (blue-blind)

#B93B58

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad407a;
/* rgb */ color: rgb(173, 64, 122);
/* oklch */ color: oklch(53.9% 0.155 350.6);

Tailwind

colors: {
  custom: {
    50: '#c97ba0',
    500: '#ad407a',
    950: '#000000',
  },
}

SCSS

$custom: #ad407a;
$custom-light: #c97ba0;
$custom-dark: #000000;

JSON

{
  "hex": "#ad407a",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 122
  },
  "hsl": {
    "h": 328.073,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.53909,
    "c": 0.15493,
    "h": 350.6
  },
  "luminance": 0.13956
}

Semantic roles & 50–950 ramp

primary

#AD407A

secondary

#87C2A3

accent

#D69052

background

#FCF7F9

surface

#F9EEF2

border

#D2C9CC

text

#140A0E

muted

#827C7E

Preview Lab

Preview with #AD407A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →