#AD4044#AD4044

#AD4044 is a mid, vivid red. Relative luminance 0.130; OKLCH L 52.3% C 0.143 H 21.4°. Best body text is #FFFFFF at 5.84:1 contrast (WCAG AA passes).

Color values

HEX	#AD4044
RGB	rgb(173, 64, 68)
HSL	hsl(358, 46%, 46%)
HSV	hsv(358, 63%, 68%)
CMYK	cmyk(0%, 63%, 60.7%, 32.2%)
CIE-LAB	lab(42.72, 44.85, 21.46)
CIE-LCH	lch(42.72, 49.72, 25.57°)
OKLab	oklab(52.35% 0.133 0.052)
OKLCH	oklch(52.35% 0.143 21.4)
XYZ	xyz(20.1122, 12.9710, 6.9123)
Luminance	0.1297 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4044 #40ADA9

analogous

#AD407B #AD4044 #AD7340

triadic

#AD4044 #44AD40 #4044AD

tetradic

#AD4044 #7BAD40 #40ADA9 #7340AD

square

#AD4044 #7BAD40 #40ADA9 #7340AD

split-complementary

#AD4044 #40AD73 #407BAD

monochromatic

#541F21 #802F32 #AD4044 #C66468 #D69194

Accessibility & contrast

On white

5.84

#AD4044 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.59

#AD4044 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4044

5.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4044	#FFFFFF	#000000	##FFFFFF
##AD4044	1.00	5.84	3.59	5.84
#FFFFFF	5.84	1.00	21.00	1.00
#000000	3.59	21.00	1.00	21.00
##FFFFFF	5.84	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B5643

Deuteranopia (green-blind)

#776D41

Tritanopia (blue-blind)

#BD2A42

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad4044;
/* rgb */ color: rgb(173, 64, 68);
/* oklch */ color: oklch(52.3% 0.143 21.4);

Tailwind

colors: {
  custom: {
    50: '#cb7a77',
    500: '#ad4044',
    950: '#000000',
  },
}

SCSS

$custom: #ad4044;
$custom-light: #cb7a77;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4044",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 68
  },
  "hsl": {
    "h": 357.798,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.5235,
    "c": 0.14285,
    "h": 21.4
  },
  "luminance": 0.12968
}

Semantic roles & 50–950 ramp

primary

#AD4044

secondary

#87C2BF

accent

#D6D152

background

#FDF7F7

surface

#FAEEED

border

#D3C9C8

text

#140A08

muted

#837C7B

Preview Lab

Preview with #AD4044

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →