#AA40AD#AA40AD

#AA40AD is a mid, vivid purple. Relative luminance 0.152; OKLCH L 55.9% C 0.190 H 326.6°. Best body text is #FFFFFF at 5.19:1 contrast (WCAG AA passes).

Color values

HEX	#AA40AD
RGB	rgb(170, 64, 173)
HSL	hsl(298, 46%, 46%)
HSV	hsv(298, 63%, 68%)
CMYK	cmyk(1.7%, 63%, 0%, 32.2%)
CIE-LAB	lab(45.95, 57.36, -37.73)
CIE-LCH	lch(45.95, 68.65, 326.66°)
OKLab	oklab(55.85% 0.1585 -0.1044)
OKLCH	oklch(55.85% 0.19 326.6)
XYZ	xyz(25.9533, 15.2316, 41.1001)
Luminance	0.1523 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AA40AD #43AD40

analogous

#7440AD #AA40AD #AD407A

triadic

#AA40AD #ADAA40 #40ADAA

tetradic

#AA40AD #AD7440 #43AD40 #407AAD

square

#AA40AD #AD7440 #43AD40 #407AAD

split-complementary

#AA40AD #7AAD40 #40AD74

monochromatic

#521F54 #7E2F80 #AA40AD #C364C6 #D491D6

Accessibility & contrast

On white

5.19

#AA40AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.05

#AA40AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AA40AD

5.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AA40AD	#FFFFFF	#000000	##FFFFFF
##AA40AD	1.00	5.19	4.05	5.19
#FFFFFF	5.19	1.00	21.00	1.00
#000000	4.05	21.00	1.00	21.00
##FFFFFF	5.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3064B0

Deuteranopia (green-blind)

#5872AA

Tritanopia (blue-blind)

#AF4F71

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #aa40ad;
/* rgb */ color: rgb(170, 64, 173);
/* oklch */ color: oklch(55.9% 0.190 326.6);

Tailwind

colors: {
  custom: {
    50: '#c67cc6',
    500: '#aa40ad',
    950: '#000000',
  },
}

SCSS

$custom: #aa40ad;
$custom-light: #c67cc6;
$custom-dark: #000000;

JSON

{
  "hex": "#aa40ad",
  "rgb": {
    "r": 170,
    "g": 64,
    "b": 173
  },
  "hsl": {
    "h": 298.349,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.5585,
    "c": 0.18977,
    "h": 326.6
  },
  "luminance": 0.1523
}

Semantic roles & 50–950 ramp

primary

#AA40AD

secondary

#89C287

accent

#D65256

background

#FCF7FC

surface

#F8EEF8

border

#D1C9D1

text

#130A13

muted

#827C82

Preview Lab

Preview with #AA40AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →