#7340AD#7340AD

#7340AD is a mid, vivid violet. Relative luminance 0.103; OKLCH L 48.8% C 0.168 H 302.1°. Best body text is #FFFFFF at 6.85:1 contrast (WCAG AA passes).

Color values

HEX	#7340AD
RGB	rgb(115, 64, 173)
HSL	hsl(268, 46%, 46%)
HSV	hsv(268, 63%, 68%)
CMYK	cmyk(33.5%, 63%, 0%, 32.2%)
CIE-LAB	lab(38.43, 44.02, -50.18)
CIE-LCH	lch(38.43, 66.75, 311.26°)
OKLab	oklab(48.82% 0.0892 -0.1424)
OKLCH	oklch(48.82% 0.168 302.1)
XYZ	xyz(16.4447, 10.3287, 40.6543)
Luminance	0.1033 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7340AD #7AAD40

analogous

#4044AD #7340AD #AA40AD

triadic

#7340AD #AD7340 #40AD73

tetradic

#7340AD #AD4044 #7AAD40 #40ADAA

square

#7340AD #AD4044 #7AAD40 #40ADAA

split-complementary

#7340AD #ADAA40 #44AD40

monochromatic

#381F54 #552F80 #7340AD #9264C6 #B191D6

Accessibility & contrast

On white

6.85

#7340AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.07

#7340AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7340AD

6.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7340AD	#FFFFFF	#000000	##FFFFFF
##7340AD	1.00	6.85	3.07	6.85
#FFFFFF	6.85	1.00	21.00	1.00
#000000	3.07	21.00	1.00	21.00
##FFFFFF	6.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AB0

Deuteranopia (green-blind)

#1C5AAB

Tritanopia (blue-blind)

#675770

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #7340ad;
/* rgb */ color: rgb(115, 64, 173);
/* oklch */ color: oklch(48.8% 0.168 302.1);

Tailwind

colors: {
  custom: {
    50: '#9f78c6',
    500: '#7340ad',
    950: '#000000',
  },
}

SCSS

$custom: #7340ad;
$custom-light: #9f78c6;
$custom-dark: #000000;

JSON

{
  "hex": "#7340ad",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 173
  },
  "hsl": {
    "h": 268.073,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.48817,
    "c": 0.16798,
    "h": 302.1
  },
  "luminance": 0.10329
}

Semantic roles & 50–950 ramp

primary

#7340AD

secondary

#A6C287

accent

#D65298

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7340AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →