#AD407B#AD407B

#AD407B is a mid, vivid pink. Relative luminance 0.140; OKLCH L 53.9% C 0.155 H 350.0°. Best body text is #FFFFFF at 5.53:1 contrast (WCAG AA passes).

Color values

HEX	#AD407B
RGB	rgb(173, 64, 123)
HSL	hsl(328, 46%, 46%)
HSV	hsv(328, 63%, 68%)
CMYK	cmyk(0%, 63%, 28.9%, 32.2%)
CIE-LAB	lab(44.21, 50.44, -10.34)
CIE-LCH	lch(44.21, 51.48, 348.42°)
OKLab	oklab(53.95% 0.1531 -0.0269)
OKLCH	oklch(53.95% 0.155 350)
XYZ	xyz(22.6431, 13.9834, 20.2416)
Luminance	0.1398 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD407B #40AD72

analogous

#A940AD #AD407B #AD4045

triadic

#AD407B #7BAD40 #407BAD

tetradic

#AD407B #ADA940 #40AD72 #4045AD

square

#AD407B #ADA940 #40AD72 #4045AD

split-complementary

#AD407B #45AD40 #40ADA9

monochromatic

#541F3B #802F5B #AD407B #C66499 #D691B7

Accessibility & contrast

On white

5.53

#AD407B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.80

#AD407B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD407B

5.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD407B	#FFFFFF	#000000	##FFFFFF
##AD407B	1.00	5.53	3.80	5.53
#FFFFFF	5.53	1.00	21.00	1.00
#000000	3.80	21.00	1.00	21.00
##FFFFFF	5.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E5C7D

Deuteranopia (green-blind)

#6D7078

Tritanopia (blue-blind)

#B93B58

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad407b;
/* rgb */ color: rgb(173, 64, 123);
/* oklch */ color: oklch(53.9% 0.155 350.0);

Tailwind

colors: {
  custom: {
    50: '#c97ba1',
    500: '#ad407b',
    950: '#000000',
  },
}

SCSS

$custom: #ad407b;
$custom-light: #c97ba1;
$custom-dark: #000000;

JSON

{
  "hex": "#ad407b",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 123
  },
  "hsl": {
    "h": 327.523,
    "s": 45.992,
    "l": 46.471
  },
  "oklch": {
    "l": 0.53947,
    "c": 0.15547,
    "h": 350
  },
  "luminance": 0.13981
}

Semantic roles & 50–950 ramp

primary

#AD407B

secondary

#87C2A2

accent

#D68E52

background

#FCF7F9

surface

#F9EEF2

border

#D2C9CC

text

#140A0E

muted

#827C7E

Preview Lab

Preview with #AD407B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →