#AD37A4#AD37A4

#AD37A4 is a mid, vivid purple. Relative luminance 0.143; OKLCH L 54.9% C 0.196 H 331.1°. Best body text is #FFFFFF at 5.44:1 contrast (WCAG AA passes).

Color values

HEX	#AD37A4
RGB	rgb(173, 55, 164)
HSL	hsl(305, 52%, 45%)
HSV	hsv(305, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 5.2%, 32.2%)
CIE-LAB	lab(44.66, 60.18, -34.40)
CIE-LCH	lch(44.66, 69.32, 330.24°)
OKLab	oklab(54.86% 0.1715 -0.0946)
OKLCH	oklch(54.86% 0.196 331.1)
XYZ	xyz(25.3006, 14.2989, 36.5422)
Luminance	0.1430 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD37A4 #37AD40

analogous

#7B37AD #AD37A4 #AD3769

triadic

#AD37A4 #A4AD37 #37A4AD

tetradic

#AD37A4 #AD7B37 #37AD40 #3769AD

square

#AD37A4 #AD7B37 #37AD40 #3769AD

split-complementary

#AD37A4 #69AD37 #37AD7B

monochromatic

#50194C #7F2878 #AD37A4 #CA57C1 #D886D2

Accessibility & contrast

On white

5.44

#AD37A4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.86

#AD37A4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD37A4

5.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD37A4	#FFFFFF	#000000	##FFFFFF
##AD37A4	1.00	5.44	3.86	5.44
#FFFFFF	5.44	1.00	21.00	1.00
#000000	3.86	21.00	1.00	21.00
##FFFFFF	5.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2E5FA7

Deuteranopia (green-blind)

#5A6FA1

Tritanopia (blue-blind)

#B44469

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad37a4;
/* rgb */ color: rgb(173, 55, 164);
/* oklch */ color: oklch(54.9% 0.196 331.1);

Tailwind

colors: {
  custom: {
    50: '#c978bf',
    500: '#ad37a4',
    950: '#000000',
  },
}

SCSS

$custom: #ad37a4;
$custom-light: #c978bf;
$custom-dark: #000000;

JSON

{
  "hex": "#ad37a4",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 164
  },
  "hsl": {
    "h": 304.576,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.54857,
    "c": 0.19588,
    "h": 331.1
  },
  "luminance": 0.14297
}

Semantic roles & 50–950 ramp

primary

#AD37A4

secondary

#7DC283

accent

#DB574D

background

#FCF7FB

surface

#F9EEF7

border

#D2C9D0

text

#140A12

muted

#827C81

Preview Lab

Preview with #AD37A4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →