#AD3769#AD3769

#AD3769 is a mid, vivid pink. Relative luminance 0.126; OKLCH L 52.3% C 0.160 H 358.2°. Best body text is #FFFFFF at 5.95:1 contrast (WCAG AA passes).

Color values

HEX	#AD3769
RGB	rgb(173, 55, 105)
HSL	hsl(335, 52%, 45%)
HSV	hsv(335, 68%, 68%)
CMYK	cmyk(0%, 68.2%, 39.3%, 32.2%)
CIE-LAB	lab(42.21, 52.07, -2.20)
CIE-LCH	lch(42.21, 52.12, 357.58°)
OKLab	oklab(52.27% 0.1595 -0.0051)
OKLCH	oklch(52.27% 0.16 358.2)
XYZ	xyz(21.1510, 12.6390, 14.6876)
Luminance	0.1264 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3769 #37AD7B

analogous

#AD37A4 #AD3769 #AD4037

triadic

#AD3769 #69AD37 #3769AD

tetradic

#AD3769 #A4AD37 #37AD7B #4037AD

square

#AD3769 #A4AD37 #37AD7B #4037AD

split-complementary

#AD3769 #37AD40 #37A4AD

monochromatic

#501931 #7F284D #AD3769 #CA5788 #D886A9

Accessibility & contrast

On white

5.95

#AD3769 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.53

#AD3769 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3769

5.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3769	#FFFFFF	#000000	##FFFFFF
##AD3769	1.00	5.95	3.53	5.95
#FFFFFF	5.95	1.00	21.00	1.00
#000000	3.53	21.00	1.00	21.00
##FFFFFF	5.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D556A

Deuteranopia (green-blind)

#6D6C66

Tritanopia (blue-blind)

#BB2A4C

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad3769;
/* rgb */ color: rgb(173, 55, 105);
/* oklch */ color: oklch(52.3% 0.160 358.2);

Tailwind

colors: {
  custom: {
    50: '#ca7693',
    500: '#ad3769',
    950: '#000000',
  },
}

SCSS

$custom: #ad3769;
$custom-light: #ca7693;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3769",
  "rgb": {
    "r": 173,
    "g": 55,
    "b": 105
  },
  "hsl": {
    "h": 334.576,
    "s": 51.754,
    "l": 44.706
  },
  "oklch": {
    "l": 0.52273,
    "c": 0.15953,
    "h": 358.2
  },
  "luminance": 0.12637
}

Semantic roles & 50–950 ramp

primary

#AD3769

secondary

#7DC2A5

accent

#DB9F4D

background

#FDF7F9

surface

#FAEDF1

border

#D3C8CB

text

#14090D

muted

#837B7E

Preview Lab

Preview with #AD3769

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →