#AD3663#AD3663

#AD3663 is a mid, vivid pink. Relative luminance 0.124; OKLCH L 52.0% C 0.159 H 1.2°. Best body text is #FFFFFF at 6.03:1 contrast (WCAG AA passes).

Color values

HEX	#AD3663
RGB	rgb(173, 54, 99)
HSL	hsl(337, 52%, 45%)
HSV	hsv(337, 69%, 68%)
CMYK	cmyk(0%, 68.8%, 42.8%, 32.2%)
CIE-LAB	lab(41.89, 51.83, 1.06)
CIE-LCH	lch(41.89, 51.84, 1.17°)
OKLab	oklab(51.97% 0.1587 0.0033)
OKLCH	oklch(51.97% 0.159 1.2)
XYZ	xyz(20.8064, 12.4260, 13.1047)
Luminance	0.1242 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3663 #36AD80

analogous

#AD369F #AD3663 #AD4536

triadic

#AD3663 #63AD36 #3663AD

tetradic

#AD3663 #9FAD36 #36AD80 #4536AD

square

#AD3663 #9FAD36 #36AD80 #4536AD

split-complementary

#AD3663 #36AD45 #369FAD

monochromatic

#50192E #7E2748 #AD3663 #CA5682 #D985A4

Accessibility & contrast

On white

6.03

#AD3663 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.48

#AD3663 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3663

6.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3663	#FFFFFF	#000000	##FFFFFF
##AD3663	1.00	6.03	3.48	6.03
#FFFFFF	6.03	1.00	21.00	1.00
#000000	3.48	21.00	1.00	21.00
##FFFFFF	6.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E5464

Deuteranopia (green-blind)

#6E6B60

Tritanopia (blue-blind)

#BB2748

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad3663;
/* rgb */ color: rgb(173, 54, 99);
/* oklch */ color: oklch(52.0% 0.159 1.2);

Tailwind

colors: {
  custom: {
    50: '#ca758f',
    500: '#ad3663',
    950: '#000000',
  },
}

SCSS

$custom: #ad3663;
$custom-light: #ca758f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3663",
  "rgb": {
    "r": 173,
    "g": 54,
    "b": 99
  },
  "hsl": {
    "h": 337.311,
    "s": 52.423,
    "l": 44.51
  },
  "oklch": {
    "l": 0.5197,
    "c": 0.1587,
    "h": 1.2
  },
  "luminance": 0.12423
}

Semantic roles & 50–950 ramp

primary

#AD3663

secondary

#7CC2A8

accent

#DCA54C

background

#FDF7F8

surface

#FAEDF0

border

#D3C8CB

text

#14090C

muted

#837B7D

Preview Lab

Preview with #AD3663

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →