#AD369F#AD369F

#AD369F is a mid, vivid purple. Relative luminance 0.140; OKLCH L 54.5% C 0.193 H 333.0°. Best body text is #FFFFFF at 5.52:1 contrast (WCAG AA passes).

Color values

HEX	#AD369F
RGB	rgb(173, 54, 159)
HSL	hsl(307, 52%, 45%)
HSV	hsv(307, 69%, 68%)
CMYK	cmyk(0%, 68.8%, 8.1%, 32.2%)
CIE-LAB	lab(44.27, 59.75, -32.03)
CIE-LCH	lch(44.27, 67.79, 331.81°)
OKLab	oklab(54.5% 0.1722 -0.0878)
OKLCH	oklch(54.5% 0.193 333)
XYZ	xyz(24.8109, 14.0278, 34.1951)
Luminance	0.1403 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD369F #36AD44

analogous

#8036AD #AD369F #AD3664

triadic

#AD369F #9FAD36 #369FAD

tetradic

#AD369F #AD8036 #36AD44 #3664AD

square

#AD369F #AD8036 #36AD44 #3664AD

split-complementary

#AD369F #64AD36 #36AD80

monochromatic

#501949 #7E2774 #AD369F #CA56BD #D985CF

Accessibility & contrast

On white

5.52

#AD369F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.81

#AD369F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD369F

5.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD369F	#FFFFFF	#000000	##FFFFFF
##AD369F	1.00	5.52	3.81	5.52
#FFFFFF	5.52	1.00	21.00	1.00
#000000	3.81	21.00	1.00	21.00
##FFFFFF	5.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#325EA2

Deuteranopia (green-blind)

#5C6F9C

Tritanopia (blue-blind)

#B54166

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad369f;
/* rgb */ color: rgb(173, 54, 159);
/* oklch */ color: oklch(54.5% 0.193 333.0);

Tailwind

colors: {
  custom: {
    50: '#c977bc',
    500: '#ad369f',
    950: '#000000',
  },
}

SCSS

$custom: #ad369f;
$custom-light: #c977bc;
$custom-dark: #000000;

JSON

{
  "hex": "#ad369f",
  "rgb": {
    "r": 173,
    "g": 54,
    "b": 159
  },
  "hsl": {
    "h": 307.059,
    "s": 52.423,
    "l": 44.51
  },
  "oklch": {
    "l": 0.54496,
    "c": 0.19329,
    "h": 333
  },
  "luminance": 0.14026
}

Semantic roles & 50–950 ramp

primary

#AD369F

secondary

#7CC285

accent

#DC5D4C

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD369F

Body copy rendered with the generated semantic roles for this colour.

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