#AD4536#AD4536

#AD4536 is a mid, vivid red. Relative luminance 0.134; OKLCH L 52.8% C 0.140 H 30.6°. Best body text is #FFFFFF at 5.70:1 contrast (WCAG AA passes).

Color values

HEX	#AD4536
RGB	rgb(173, 69, 54)
HSL	hsl(8, 52%, 45%)
HSV	hsv(8, 69%, 68%)
CMYK	cmyk(0%, 60.1%, 68.8%, 32.2%)
CIE-LAB	lab(43.37, 41.62, 30.64)
CIE-LCH	lch(43.37, 51.68, 36.36°)
OKLab	oklab(52.77% 0.1202 0.071)
OKLCH	oklch(52.77% 0.14 30.6)
XYZ	xyz(20.0295, 13.4095, 5.0229)
Luminance	0.1341 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4536 #369EAD

analogous

#AD3663 #AD4536 #AD8136

triadic

#AD4536 #36AD45 #4536AD

tetradic

#AD4536 #63AD36 #369EAD #8136AD

square

#AD4536 #63AD36 #369EAD #8136AD

split-complementary

#AD4536 #36AD81 #3663AD

monochromatic

#502019 #7E3227 #AD4536 #CA6556 #D98F85

Accessibility & contrast

On white

5.70

#AD4536 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#AD4536 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4536

5.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4536	#FFFFFF	#000000	##FFFFFF
##AD4536	1.00	5.70	3.68	5.70
#FFFFFF	5.70	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#615834

Deuteranopia (green-blind)

#7A6F33

Tritanopia (blue-blind)

#BE2F42

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad4536;
/* rgb */ color: rgb(173, 69, 54);
/* oklch */ color: oklch(52.8% 0.140 30.6);

Tailwind

colors: {
  custom: {
    50: '#cc7d6d',
    500: '#ad4536',
    950: '#000000',
  },
}

SCSS

$custom: #ad4536;
$custom-light: #cc7d6d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4536",
  "rgb": {
    "r": 173,
    "g": 69,
    "b": 54
  },
  "hsl": {
    "h": 7.563,
    "s": 52.423,
    "l": 44.51
  },
  "oklch": {
    "l": 0.5277,
    "c": 0.13962,
    "h": 30.6
  },
  "luminance": 0.13407
}

Semantic roles & 50–950 ramp

primary

#AD4536

secondary

#7CBAC2

accent

#CADC4C

background

#FDF7F6

surface

#FAEEEB

border

#D3C9C6

text

#150A07

muted

#837C7A

Preview Lab

Preview with #AD4536

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →