#AD3589#AD3589

#AD3589 is a mid, vivid pink. Relative luminance 0.132; OKLCH L 53.3% C 0.179 H 342.1°. Best body text is #FFFFFF at 5.76:1 contrast (WCAG AA passes).

Color values

HEX	#AD3589
RGB	rgb(173, 53, 137)
HSL	hsl(318, 53%, 44%)
HSV	hsv(318, 69%, 68%)
CMYK	cmyk(0%, 69.4%, 20.8%, 32.2%)
CIE-LAB	lab(43.12, 56.85, -20.54)
CIE-LCH	lch(43.12, 60.45, 340.13°)
OKLab	oklab(53.33% 0.1703 -0.0551)
OKLCH	oklch(53.33% 0.179 342.1)
XYZ	xyz(23.0227, 13.2388, 25.0049)
Luminance	0.1324 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3589 #35AD59

analogous

#9535AD #AD3589 #AD354D

triadic

#AD3589 #89AD35 #3589AD

tetradic

#AD3589 #AD9535 #35AD59 #354DAD

square

#AD3589 #AD9535 #35AD59 #354DAD

split-complementary

#AD3589 #4DAD35 #35AD95

monochromatic

#4F183F #7E2764 #AD3589 #CB54A7 #D983BF

Accessibility & contrast

On white

5.76

#AD3589 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.65

#AD3589 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3589

5.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3589	#FFFFFF	#000000	##FFFFFF
##AD3589	1.00	5.76	3.65	5.76
#FFFFFF	5.76	1.00	21.00	1.00
#000000	3.65	21.00	1.00	21.00
##FFFFFF	5.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3F598B

Deuteranopia (green-blind)

#646D86

Tritanopia (blue-blind)

#B8365A

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad3589;
/* rgb */ color: rgb(173, 53, 137);
/* oklch */ color: oklch(53.3% 0.179 342.1);

Tailwind

colors: {
  custom: {
    50: '#c976ab',
    500: '#ad3589',
    950: '#000000',
  },
}

SCSS

$custom: #ad3589;
$custom-light: #c976ab;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3589",
  "rgb": {
    "r": 173,
    "g": 53,
    "b": 137
  },
  "hsl": {
    "h": 318,
    "s": 53.097,
    "l": 44.314
  },
  "oklch": {
    "l": 0.53328,
    "c": 0.179,
    "h": 342.1
  },
  "luminance": 0.13237
}

Semantic roles & 50–950 ramp

primary

#AD3589

secondary

#7BC391

accent

#DD774B

background

#FCF7FA

surface

#F9EEF4

border

#D2C9CE

text

#140910

muted

#827B7F

Preview Lab

Preview with #AD3589

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →