#AD354D#AD354D

#AD354D is a mid, vivid red. Relative luminance 0.120; OKLCH L 51.2% C 0.156 H 12.9°. Best body text is #FFFFFF at 6.19:1 contrast (WCAG AA passes).

Color values

HEX	#AD354D
RGB	rgb(173, 53, 77)
HSL	hsl(348, 53%, 44%)
HSV	hsv(348, 69%, 68%)
CMYK	cmyk(0%, 69.4%, 55.5%, 32.2%)
CIE-LAB	lab(41.17, 50.23, 13.81)
CIE-LCH	lch(41.17, 52.10, 15.38°)
OKLab	oklab(51.25% 0.1516 0.0347)
OKLCH	oklch(51.25% 0.156 12.9)
XYZ	xyz(19.8480, 11.9690, 8.2848)
Luminance	0.1197 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD354D #35AD95

analogous

#AD3589 #AD354D #AD5935

triadic

#AD354D #4DAD35 #354DAD

tetradic

#AD354D #89AD35 #35AD95 #5935AD

square

#AD354D #89AD35 #35AD95 #5935AD

split-complementary

#AD354D #35AD59 #3589AD

monochromatic

#4F1823 #7E2738 #AD354D #CB546C #D98394

Accessibility & contrast

On white

6.19

#AD354D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.39

#AD354D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD354D

6.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD354D	#FFFFFF	#000000	##FFFFFF
##AD354D	1.00	6.19	3.39	6.19
#FFFFFF	6.19	1.00	21.00	1.00
#000000	3.39	21.00	1.00	21.00
##FFFFFF	6.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#53514D

Deuteranopia (green-blind)

#726A4A

Tritanopia (blue-blind)

#BD1C3F

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad354d;
/* rgb */ color: rgb(173, 53, 77);
/* oklch */ color: oklch(51.2% 0.156 12.9);

Tailwind

colors: {
  custom: {
    50: '#cb747e',
    500: '#ad354d',
    950: '#000000',
  },
}

SCSS

$custom: #ad354d;
$custom-light: #cb747e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad354d",
  "rgb": {
    "r": 173,
    "g": 53,
    "b": 77
  },
  "hsl": {
    "h": 348,
    "s": 53.097,
    "l": 44.314
  },
  "oklch": {
    "l": 0.51249,
    "c": 0.15552,
    "h": 12.9
  },
  "luminance": 0.11966
}

Semantic roles & 50–950 ramp

primary

#AD354D

secondary

#7BC3B4

accent

#DDBF4B

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#140909

muted

#837B7B

Preview Lab

Preview with #AD354D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →