#354DAD#354DAD

#354DAD is a mid, vivid blue. Relative luminance 0.091; OKLCH L 45.8% C 0.156 H 268.9°. Best body text is #FFFFFF at 7.46:1 contrast (WCAG AA passes).

Color values

HEX	#354DAD
RGB	rgb(53, 77, 173)
HSL	hsl(228, 53%, 44%)
HSV	hsv(228, 69%, 68%)
CMYK	cmyk(69.4%, 55.5%, 0%, 32.2%)
CIE-LAB	lab(36.14, 23.72, -54.13)
CIE-LCH	lch(36.14, 59.10, 293.66°)
OKLab	oklab(45.84% -0.0031 -0.1558)
OKLCH	oklch(45.84% 0.156 268.9)
XYZ	xyz(11.6623, 9.0806, 40.6652)
Luminance	0.0908 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#354DAD #AD9535

analogous

#3589AD #354DAD #5935AD

triadic

#354DAD #AD354D #4DAD35

tetradic

#354DAD #AD3589 #AD9535 #35AD59

square

#354DAD #AD3589 #AD9535 #35AD59

split-complementary

#354DAD #AD5935 #89AD35

monochromatic

#18234F #27387E #354DAD #546CCB #8394D9

Accessibility & contrast

On white

7.46

#354DAD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.82

#354DAD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #354DAD

7.46:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##354DAD	#FFFFFF	#000000	##FFFFFF
##354DAD	1.00	7.46	2.82	7.46
#FFFFFF	7.46	1.00	21.00	1.00
#000000	2.82	21.00	1.00	21.00
##FFFFFF	7.46	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BB0

Deuteranopia (green-blind)

#0050AB

Tritanopia (blue-blind)

#006475

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #354dad;
/* rgb */ color: rgb(53, 77, 173);
/* oklch */ color: oklch(45.8% 0.156 268.9);

Tailwind

colors: {
  custom: {
    50: '#7b7ec6',
    500: '#354dad',
    950: '#000000',
  },
}

SCSS

$custom: #354dad;
$custom-light: #7b7ec6;
$custom-dark: #000000;

JSON

{
  "hex": "#354dad",
  "rgb": {
    "r": 53,
    "g": 77,
    "b": 173
  },
  "hsl": {
    "h": 228,
    "s": 53.097,
    "l": 44.314
  },
  "oklch": {
    "l": 0.45839,
    "c": 0.15581,
    "h": 268.9
  },
  "luminance": 0.09082
}

Semantic roles & 50–950 ramp

primary

#354DAD

secondary

#C3B47B

accent

#BF4BDD

background

#F8F7FC

surface

#EFEEF8

border

#CAC9D1

text

#0B0913

muted

#7C7B82

Preview Lab

Preview with #354DAD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →