#AD3529#AD3529

#AD3529 is a mid, vivid red. Relative luminance 0.116; OKLCH L 50.6% C 0.158 H 29.4°. Best body text is #FFFFFF at 6.33:1 contrast (WCAG AA passes).

Color values

HEX	#AD3529
RGB	rgb(173, 53, 41)
HSL	hsl(5, 62%, 42%)
HSV	hsv(5, 76%, 68%)
CMYK	cmyk(0%, 69.4%, 76.3%, 32.2%)
CIE-LAB	lab(40.56, 48.08, 34.92)
CIE-LCH	lch(40.56, 59.42, 35.99°)
OKLab	oklab(50.6% 0.1378 0.0776)
OKLCH	oklch(50.6% 0.158 29.4)
XYZ	xyz(18.9091, 11.5934, 3.3395)
Luminance	0.1159 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3529 #29A1AD

analogous

#AD295F #AD3529 #AD7729

triadic

#AD3529 #29AD35 #3529AD

tetradic

#AD3529 #5FAD29 #29A1AD #7729AD

square

#AD3529 #5FAD29 #29A1AD #7729AD

split-complementary

#AD3529 #29AD77 #295FAD

monochromatic

#4A1712 #7C261D #AD3529 #D24E41 #DE7C73

Accessibility & contrast

On white

6.33

#AD3529 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.32

#AD3529 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3529

6.33:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3529	#FFFFFF	#000000	##FFFFFF
##AD3529	1.00	6.33	3.32	6.33
#FFFFFF	6.33	1.00	21.00	1.00
#000000	3.32	21.00	1.00	21.00
##FFFFFF	6.33	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#584F27

Deuteranopia (green-blind)

#756925

Tritanopia (blue-blind)

#BF0C33

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad3529;
/* rgb */ color: rgb(173, 53, 41);
/* oklch */ color: oklch(50.6% 0.158 29.4);

Tailwind

colors: {
  custom: {
    50: '#ce7463',
    500: '#ad3529',
    950: '#000000',
  },
}

SCSS

$custom: #ad3529;
$custom-light: #ce7463;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3529",
  "rgb": {
    "r": 173,
    "g": 53,
    "b": 41
  },
  "hsl": {
    "h": 5.455,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.50603,
    "c": 0.15816,
    "h": 29.4
  },
  "luminance": 0.11591
}

Semantic roles & 50–950 ramp

primary

#AD3529

secondary

#6DBDC5

accent

#D6E543

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150905

muted

#837B7A

Preview Lab

Preview with #AD3529

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →