#7729AD#7729AD

#7729AD is a mid, vivid violet. Relative luminance 0.085; OKLCH L 46.5% C 0.198 H 307.0°. Best body text is #FFFFFF at 7.76:1 contrast (WCAG AA passes).

Color values

HEX	#7729AD
RGB	rgb(119, 41, 173)
HSL	hsl(275, 62%, 42%)
HSV	hsv(275, 76%, 68%)
CMYK	cmyk(31.2%, 76.3%, 0%, 32.2%)
CIE-LAB	lab(35.05, 55.69, -55.61)
CIE-LCH	lch(35.05, 78.70, 315.04°)
OKLab	oklab(46.52% 0.1192 -0.1581)
OKLCH	oklch(46.52% 0.198 307)
XYZ	xyz(15.9419, 8.5251, 40.3327)
Luminance	0.0853 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7729AD #5FAD29

analogous

#3529AD #7729AD #AD29A1

triadic

#7729AD #AD7729 #29AD77

tetradic

#7729AD #AD3529 #5FAD29 #29A1AD

square

#7729AD #AD3529 #5FAD29 #29A1AD

split-complementary

#7729AD #A1AD29 #29AD35

monochromatic

#33124A #551D7C #7729AD #9741D2 #B273DE

Accessibility & contrast

On white

7.76

#7729AD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.71

#7729AD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7729AD

7.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7729AD	#FFFFFF	#000000	##FFFFFF
##7729AD	1.00	7.76	2.71	7.76
#FFFFFF	7.76	1.00	21.00	1.00
#000000	2.71	21.00	1.00	21.00
##FFFFFF	7.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0050B1

Deuteranopia (green-blind)

#0053AA

Tritanopia (blue-blind)

#6E4A6A

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #7729ad;
/* rgb */ color: rgb(119, 41, 173);
/* oklch */ color: oklch(46.5% 0.198 307.0);

Tailwind

colors: {
  custom: {
    50: '#a36bc6',
    500: '#7729ad',
    950: '#000000',
  },
}

SCSS

$custom: #7729ad;
$custom-light: #a36bc6;
$custom-dark: #000000;

JSON

{
  "hex": "#7729ad",
  "rgb": {
    "r": 119,
    "g": 41,
    "b": 173
  },
  "hsl": {
    "h": 275.455,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.46519,
    "c": 0.19799,
    "h": 307
  },
  "luminance": 0.08525
}

Semantic roles & 50–950 ramp

primary

#7729AD

secondary

#91C56D

accent

#E54385

background

#FAF6FC

surface

#F4ECF8

border

#CEC7D1

text

#100713

muted

#7F7A82

Preview Lab

Preview with #7729AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →