#77291F#77291F
#77291F is a dark, moderate red. Relative luminance 0.056; OKLCH L 39.6% C 0.112 H 30.1°. Best body text is #FFFFFF at 9.90:1 contrast (WCAG AA passes).
Color values
| HEX | #77291F |
|---|---|
| RGB | rgb(119, 41, 31) |
| HSL | hsl(7, 59%, 29%) |
| HSV | hsv(7, 74%, 47%) |
| CMYK | cmyk(0%, 65.5%, 73.9%, 53.3%) |
| CIE-LAB | lab(28.40, 33.51, 24.47) |
| CIE-LCH | lch(28.40, 41.49, 36.14°) |
| OKLab | oklab(39.56% 0.0965 0.0559) |
| OKLCH | oklch(39.56% 0.112 30.1) |
| XYZ | xyz(8.6489, 5.6079, 1.9231) |
| Luminance | 0.0561 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 5.37
Red Brown
#8B2E16
ΔE00 6.11
Indian Red
#850E04
ΔE00 6.19
Blood
#770001
ΔE00 6.19
Crimson (survey)
#8C000F
ΔE00 6.35
Maroon
#800000
ΔE00 6.47
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77291F #1F6D77
analogous
#771F41 #77291F #77551F
triadic
#77291F #1F7729 #291F77
tetradic
#77291F #41771F #1F6D77 #551F77
square
#77291F #41771F #1F6D77 #551F77
split-complementary
#77291F #1F7755 #1F4177
monochromatic
#180806 #461812 #77291F #A83A2C #CE5243
Accessibility & contrast
On white
9.90
#77291F on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.12
#77291F on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77291F
9.90:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77291F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77291F | 1.00 | 9.90 | 2.12 | 9.90 |
| #FFFFFF | 9.90 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.12 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.90 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3E381D
Deuteranopia (green-blind)
#52491D
Tritanopia (blue-blind)
#831627
Achromatopsia (no color)
#434343
Design tokens & code
CSS
--color: #77291f; /* rgb */ color: rgb(119, 41, 31); /* oklch */ color: oklch(39.6% 0.112 30.1);
Tailwind
colors: {
custom: {
50: '#a4675b',
500: '#77291f',
950: '#000000',
},
}SCSS
$custom: #77291f; $custom-light: #a4675b; $custom-dark: #000000;
JSON
{
"hex": "#77291f",
"rgb": {
"r": 119,
"g": 41,
"b": 31
},
"hsl": {
"h": 6.818,
"s": 58.667,
"l": 29.412
},
"oklch": {
"l": 0.39556,
"c": 0.11153,
"h": 30.1
},
"luminance": 0.05607
}Semantic roles & 50–950 ramp
primary
#77291F
secondary
#479FAB
accent
#D0E246
background
#FAF6F5
surface
#F4EBE9
border
#CEC6C5
text
#100604
muted
#7F7A79