#AD348C#AD348C

#AD348C is a mid, vivid pink. Relative luminance 0.132; OKLCH L 53.4% C 0.182 H 340.7°. Best body text is #FFFFFF at 5.76:1 contrast (WCAG AA passes).

Color values

HEX	#AD348C
RGB	rgb(173, 52, 140)
HSL	hsl(316, 54%, 44%)
HSV	hsv(316, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 19.1%, 32.2%)
CIE-LAB	lab(43.12, 57.65, -22.38)
CIE-LCH	lch(43.12, 61.84, 338.79°)
OKLab	oklab(53.37% 0.172 -0.0602)
OKLCH	oklch(53.37% 0.182 340.7)
XYZ	xyz(23.1958, 13.2359, 26.1390)
Luminance	0.1323 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD348C #34AD55

analogous

#9234AD #AD348C #AD344F

triadic

#AD348C #8CAD34 #348CAD

tetradic

#AD348C #AD9234 #34AD55 #344FAD

square

#AD348C #AD9234 #34AD55 #344FAD

split-complementary

#AD348C #4FAD34 #34AD92

monochromatic

#4F1840 #7E2666 #AD348C #CB53AA #D982C2

Accessibility & contrast

On white

5.76

#AD348C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.65

#AD348C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD348C

5.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD348C	#FFFFFF	#000000	##FFFFFF
##AD348C	1.00	5.76	3.65	5.76
#FFFFFF	5.76	1.00	21.00	1.00
#000000	3.65	21.00	1.00	21.00
##FFFFFF	5.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D598F

Deuteranopia (green-blind)

#626D89

Tritanopia (blue-blind)

#B7375B

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad348c;
/* rgb */ color: rgb(173, 52, 140);
/* oklch */ color: oklch(53.4% 0.182 340.7);

Tailwind

colors: {
  custom: {
    50: '#c976ae',
    500: '#ad348c',
    950: '#000000',
  },
}

SCSS

$custom: #ad348c;
$custom-light: #c976ae;
$custom-dark: #000000;

JSON

{
  "hex": "#ad348c",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 140
  },
  "hsl": {
    "h": 316.364,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.53367,
    "c": 0.18223,
    "h": 340.7
  },
  "luminance": 0.13234
}

Semantic roles & 50–950 ramp

primary

#AD348C

secondary

#7AC38E

accent

#DD734B

background

#FCF7FA

surface

#F9EEF4

border

#D2C9CE

text

#140910

muted

#827B7F

Preview Lab

Preview with #AD348C

Body copy rendered with the generated semantic roles for this colour.

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