#AD344F#AD344F

#AD344F is a mid, vivid red. Relative luminance 0.119; OKLCH L 51.2% C 0.157 H 11.5°. Best body text is #FFFFFF at 6.21:1 contrast (WCAG AA passes).

Color values

HEX	#AD344F
RGB	rgb(173, 52, 79)
HSL	hsl(347, 54%, 44%)
HSV	hsv(347, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 54.3%, 32.2%)
CIE-LAB	lab(41.07, 50.79, 12.43)
CIE-LCH	lch(41.07, 52.29, 13.75°)
OKLab	oklab(51.19% 0.1537 0.0314)
OKLCH	oklch(51.19% 0.157 11.5)
XYZ	xyz(19.8746, 11.9074, 8.6474)
Luminance	0.1191 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD344F #34AD92

analogous

#AD348C #AD344F #AD5634

triadic

#AD344F #4FAD34 #344FAD

tetradic

#AD344F #8CAD34 #34AD92 #5634AD

square

#AD344F #8CAD34 #34AD92 #5634AD

split-complementary

#AD344F #34AD56 #348CAD

monochromatic

#4F1824 #7E263A #AD344F #CB536E #D98295

Accessibility & contrast

On white

6.21

#AD344F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.38

#AD344F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD344F

6.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD344F	#FFFFFF	#000000	##FFFFFF
##AD344F	1.00	6.21	3.38	6.21
#FFFFFF	6.21	1.00	21.00	1.00
#000000	3.38	21.00	1.00	21.00
##FFFFFF	6.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#52514F

Deuteranopia (green-blind)

#716A4C

Tritanopia (blue-blind)

#BD1B3F

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad344f;
/* rgb */ color: rgb(173, 52, 79);
/* oklch */ color: oklch(51.2% 0.157 11.5);

Tailwind

colors: {
  custom: {
    50: '#cb7480',
    500: '#ad344f',
    950: '#000000',
  },
}

SCSS

$custom: #ad344f;
$custom-light: #cb7480;
$custom-dark: #000000;

JSON

{
  "hex": "#ad344f",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 79
  },
  "hsl": {
    "h": 346.612,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.51191,
    "c": 0.15684,
    "h": 11.5
  },
  "luminance": 0.11905
}

Semantic roles & 50–950 ramp

primary

#AD344F

secondary

#7AC3B3

accent

#DDBC4B

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#14090A

muted

#837B7C

Preview Lab

Preview with #AD344F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →