#AD3489#AD3489
#AD3489 is a mid, vivid pink. Relative luminance 0.131; OKLCH L 53.2% C 0.180 H 342.0°. Best body text is #FFFFFF at 5.79:1 contrast (WCAG AA passes).
Color values
| HEX | #AD3489 |
|---|---|
| RGB | rgb(173, 52, 137) |
| HSL | hsl(318, 54%, 44%) |
| HSV | hsv(318, 70%, 68%) |
| CMYK | cmyk(0%, 69.9%, 20.8%, 32.2%) |
| CIE-LAB | lab(42.99, 57.23, -20.75) |
| CIE-LCH | lch(42.99, 60.87, 340.07°) |
| OKLab | oklab(53.23% 0.1715 -0.0557) |
| OKLCH | oklch(53.23% 0.18 342) |
| XYZ | xyz(22.9776, 13.1486, 24.9899) |
| Luminance | 0.1315 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Mediumvioletred
#C71585
ΔE00 5.02
Ugly Purple
#A442A0
ΔE00 5.66
Magenta (survey)
#C20078
ΔE00 6.03
Warm Purple
#952E8F
ΔE00 6.45
Medium Purple
#9E43A2
ΔE00 6.80
Light Eggplant
#894585
ΔE00 7.34
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD3489 #34AD58
analogous
#9534AD #AD3489 #AD344D
triadic
#AD3489 #89AD34 #3489AD
tetradic
#AD3489 #AD9534 #34AD58 #344DAD
square
#AD3489 #AD9534 #34AD58 #344DAD
split-complementary
#AD3489 #4DAD34 #34AD95
monochromatic
#4F183E #7E2664 #AD3489 #CB53A7 #D982BF
Accessibility & contrast
On white
5.79
#AD3489 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.63
#AD3489 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD3489
5.79:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD3489 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD3489 | 1.00 | 5.79 | 3.63 | 5.79 |
| #FFFFFF | 5.79 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.63 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.79 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3E598B
Deuteranopia (green-blind)
#636D86
Tritanopia (blue-blind)
#B8355A
Achromatopsia (no color)
#656565
Design tokens & code
CSS
--color: #ad3489; /* rgb */ color: rgb(173, 52, 137); /* oklch */ color: oklch(53.2% 0.180 342.0);
Tailwind
colors: {
custom: {
50: '#c976ab',
500: '#ad3489',
950: '#000000',
},
}SCSS
$custom: #ad3489; $custom-light: #c976ab; $custom-dark: #000000;
JSON
{
"hex": "#ad3489",
"rgb": {
"r": 173,
"g": 52,
"b": 137
},
"hsl": {
"h": 317.851,
"s": 53.778,
"l": 44.118
},
"oklch": {
"l": 0.5323,
"c": 0.18027,
"h": 342
},
"luminance": 0.13146
}Semantic roles & 50–950 ramp
primary
#AD3489
secondary
#7AC390
accent
#DD764B
background
#FCF7FA
surface
#F9EDF4
border
#D2C8CE
text
#140910
muted
#827B7F