#344DAD#344DAD

#344DAD is a mid, vivid blue. Relative luminance 0.091; OKLCH L 45.8% C 0.156 H 268.5°. Best body text is #FFFFFF at 7.47:1 contrast (WCAG AA passes).

Color values

HEX	#344DAD
RGB	rgb(52, 77, 173)
HSL	hsl(228, 54%, 44%)
HSV	hsv(228, 70%, 68%)
CMYK	cmyk(69.9%, 55.5%, 0%, 32.2%)
CIE-LAB	lab(36.09, 23.57, -54.22)
CIE-LCH	lch(36.09, 59.12, 293.50°)
OKLab	oklab(45.79% -0.0041 -0.1561)
OKLCH	oklch(45.79% 0.156 268.5)
XYZ	xyz(11.6103, 9.0538, 40.6627)
Luminance	0.0906 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#344DAD #AD9434

analogous

#348AAD #344DAD #5734AD

triadic

#344DAD #AD344D #4DAD34

tetradic

#344DAD #AD348A #AD9434 #34AD57

square

#344DAD #AD348A #AD9434 #34AD57

split-complementary

#344DAD #AD5734 #8AAD34

monochromatic

#18234F #26387E #344DAD #536CCB #8294D9

Accessibility & contrast

On white

7.47

#344DAD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.81

#344DAD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #344DAD

7.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##344DAD	#FFFFFF	#000000	##FFFFFF
##344DAD	1.00	7.47	2.81	7.47
#FFFFFF	7.47	1.00	21.00	1.00
#000000	2.81	21.00	1.00	21.00
##FFFFFF	7.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BB0

Deuteranopia (green-blind)

#0050AB

Tritanopia (blue-blind)

#006475

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #344dad;
/* rgb */ color: rgb(52, 77, 173);
/* oklch */ color: oklch(45.8% 0.156 268.5);

Tailwind

colors: {
  custom: {
    50: '#7b7ec6',
    500: '#344dad',
    950: '#000000',
  },
}

SCSS

$custom: #344dad;
$custom-light: #7b7ec6;
$custom-dark: #000000;

JSON

{
  "hex": "#344dad",
  "rgb": {
    "r": 52,
    "g": 77,
    "b": 173
  },
  "hsl": {
    "h": 227.603,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.45786,
    "c": 0.15611,
    "h": 268.5
  },
  "luminance": 0.09055
}

Semantic roles & 50–950 ramp

primary

#344DAD

secondary

#C3B47A

accent

#BF4BDD

background

#F8F7FC

surface

#EFEEF8

border

#CAC9D1

text

#0A0913

muted

#7C7B82

Preview Lab

Preview with #344DAD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →