#AD344D#AD344D

#AD344D is a mid, vivid red. Relative luminance 0.119; OKLCH L 51.1% C 0.157 H 12.6°. Best body text is #FFFFFF at 6.22:1 contrast (WCAG AA passes).

Color values

HEX	#AD344D
RGB	rgb(173, 52, 77)
HSL	hsl(348, 54%, 44%)
HSV	hsv(348, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 55.5%, 32.2%)
CIE-LAB	lab(41.02, 50.63, 13.62)
CIE-LCH	lch(41.02, 52.43, 15.05°)
OKLab	oklab(51.14% 0.1529 0.0342)
OKLCH	oklch(51.14% 0.157 12.6)
XYZ	xyz(19.8029, 11.8787, 8.2698)
Luminance	0.1188 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD344D #34AD94

analogous

#AD348A #AD344D #AD5734

triadic

#AD344D #4DAD34 #344DAD

tetradic

#AD344D #8AAD34 #34AD94 #5734AD

square

#AD344D #8AAD34 #34AD94 #5734AD

split-complementary

#AD344D #34AD57 #348AAD

monochromatic

#4F1823 #7E2638 #AD344D #CB536C #D98294

Accessibility & contrast

On white

6.22

#AD344D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.38

#AD344D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD344D

6.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD344D	#FFFFFF	#000000	##FFFFFF
##AD344D	1.00	6.22	3.38	6.22
#FFFFFF	6.22	1.00	21.00	1.00
#000000	3.38	21.00	1.00	21.00
##FFFFFF	6.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#52514D

Deuteranopia (green-blind)

#716A4A

Tritanopia (blue-blind)

#BD1A3E

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad344d;
/* rgb */ color: rgb(173, 52, 77);
/* oklch */ color: oklch(51.1% 0.157 12.6);

Tailwind

colors: {
  custom: {
    50: '#cb747e',
    500: '#ad344d',
    950: '#000000',
  },
}

SCSS

$custom: #ad344d;
$custom-light: #cb747e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad344d",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 77
  },
  "hsl": {
    "h": 347.603,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.51142,
    "c": 0.15665,
    "h": 12.6
  },
  "luminance": 0.11876
}

Semantic roles & 50–950 ramp

primary

#AD344D

secondary

#7AC3B4

accent

#DDBF4B

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#140909

muted

#837B7B

Preview Lab

Preview with #AD344D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →