#AD348A#AD348A

#AD348A is a mid, vivid pink. Relative luminance 0.132; OKLCH L 53.3% C 0.181 H 341.6°. Best body text is #FFFFFF at 5.78:1 contrast (WCAG AA passes).

Color values

HEX#AD348A
RGBrgb(173, 52, 138)
HSLhsl(317, 54%, 44%)
HSVhsv(317, 70%, 68%)
CMYKcmyk(0%, 69.9%, 20.2%, 32.2%)
CIE-LABlab(43.03, 57.37, -21.29)
CIE-LCHlch(43.03, 61.19, 339.64°)
OKLaboklab(53.27% 0.1716 -0.0572)
OKLCHoklch(53.27% 0.181 341.6)
XYZxyz(23.0497, 13.1774, 25.3694)
Luminance0.1318 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD348A #34AD57
analogous
#9434AD #AD348A #AD344E
triadic
#AD348A #8AAD34 #348AAD
tetradic
#AD348A #AD9434 #34AD57 #344EAD
square
#AD348A #AD9434 #34AD57 #344EAD
split-complementary
#AD348A #4EAD34 #34AD94
monochromatic
#4F183F #7E2664 #AD348A #CB53A8 #D982C0

Accessibility & contrast

On white

5.78
#AD348A on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.64
#AD348A on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD348A
5.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD348A#FFFFFF#000000##FFFFFF
##AD348A1.005.783.645.78
#FFFFFF5.781.0021.001.00
#0000003.6421.001.0021.00
##FFFFFF5.781.0021.001.00

Color blindness preview

Protanopia (red-blind)
#3E598C
Deuteranopia (green-blind)
#636D87
Tritanopia (blue-blind)
#B8365A
Achromatopsia (no color)
#666666

Design tokens & code

CSS
--color: #ad348a;
/* rgb */ color: rgb(173, 52, 138);
/* oklch */ color: oklch(53.3% 0.181 341.6);
Tailwind
colors: {
  custom: {
    50: '#c976ac',
    500: '#ad348a',
    950: '#000000',
  },
}
SCSS
$custom: #ad348a;
$custom-light: #c976ac;
$custom-dark: #000000;
JSON
{
  "hex": "#ad348a",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 138
  },
  "hsl": {
    "h": 317.355,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.53275,
    "c": 0.18092,
    "h": 341.6
  },
  "luminance": 0.13175
}

Semantic roles & 50–950 ramp

primary
#AD348A
secondary
#7AC38F
accent
#DD754B
background
#FCF7FA
surface
#F9EDF4
border
#D2C8CE
text
#140910
muted
#827B7F

Preview Lab

Preview with #AD348A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD348A Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva