#AD3429#AD3429

#AD3429 is a mid, vivid red. Relative luminance 0.115; OKLCH L 50.5% C 0.159 H 29.1°. Best body text is #FFFFFF at 6.36:1 contrast (WCAG AA passes).

Color values

HEX	#AD3429
RGB	rgb(173, 52, 41)
HSL	hsl(5, 62%, 42%)
HSV	hsv(5, 76%, 68%)
CMYK	cmyk(0%, 69.9%, 76.3%, 32.2%)
CIE-LAB	lab(40.42, 48.48, 34.76)
CIE-LCH	lch(40.42, 59.66, 35.64°)
OKLab	oklab(50.49% 0.1391 0.0773)
OKLCH	oklch(50.49% 0.159 29.1)
XYZ	xyz(18.8639, 11.5031, 3.3244)
Luminance	0.1150 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3429 #29A2AD

analogous

#AD2960 #AD3429 #AD7629

triadic

#AD3429 #29AD34 #3429AD

tetradic

#AD3429 #60AD29 #29A2AD #7629AD

square

#AD3429 #60AD29 #29A2AD #7629AD

split-complementary

#AD3429 #29AD76 #2960AD

monochromatic

#4A1612 #7C251D #AD3429 #D24D41 #DE7C73

Accessibility & contrast

On white

6.36

#AD3429 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.30

#AD3429 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3429

6.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3429	#FFFFFF	#000000	##FFFFFF
##AD3429	1.00	6.36	3.30	6.36
#FFFFFF	6.36	1.00	21.00	1.00
#000000	3.30	21.00	1.00	21.00
##FFFFFF	6.36	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#574E27

Deuteranopia (green-blind)

#756924

Tritanopia (blue-blind)

#BF0832

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad3429;
/* rgb */ color: rgb(173, 52, 41);
/* oklch */ color: oklch(50.5% 0.159 29.1);

Tailwind

colors: {
  custom: {
    50: '#ce7363',
    500: '#ad3429',
    950: '#000000',
  },
}

SCSS

$custom: #ad3429;
$custom-light: #ce7363;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3429",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 41
  },
  "hsl": {
    "h": 5,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.50493,
    "c": 0.15909,
    "h": 29.1
  },
  "luminance": 0.115
}

Semantic roles & 50–950 ramp

primary

#AD3429

secondary

#6DBEC5

accent

#D7E543

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150905

muted

#837B7A

Preview Lab

Preview with #AD3429

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →