#77281F#77281F

#77281F is a dark, moderate red. Relative luminance 0.055; OKLCH L 39.4% C 0.113 H 29.5°. Best body text is #FFFFFF at 9.96:1 contrast (WCAG AA passes).

Color values

HEX	#77281F
RGB	rgb(119, 40, 31)
HSL	hsl(6, 59%, 29%)
HSV	hsv(6, 74%, 47%)
CMYK	cmyk(0%, 66.4%, 73.9%, 53.3%)
CIE-LAB	lab(28.22, 33.99, 24.26)
CIE-LCH	lch(28.22, 41.76, 35.51°)
OKLab	oklab(39.42% 0.098 0.0555)
OKLCH	oklch(39.42% 0.113 29.5)
XYZ	xyz(8.6148, 5.5397, 1.9117)
Luminance	0.0554 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77281F #1F6E77

analogous

#771F42 #77281F #77541F

triadic

#77281F #1F7728 #281F77

tetradic

#77281F #42771F #1F6E77 #541F77

square

#77281F #42771F #1F6E77 #541F77

split-complementary

#77281F #1F7754 #1F4277

monochromatic

#180806 #461812 #77281F #A8382C #CE5143

Accessibility & contrast

On white

9.96

#77281F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.11

#77281F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77281F

9.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77281F	#FFFFFF	#000000	##FFFFFF
##77281F	1.00	9.96	2.11	9.96
#FFFFFF	9.96	1.00	21.00	1.00
#000000	2.11	21.00	1.00	21.00
##FFFFFF	9.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3E381E

Deuteranopia (green-blind)

#51491D

Tritanopia (blue-blind)

#831526

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #77281f;
/* rgb */ color: rgb(119, 40, 31);
/* oklch */ color: oklch(39.4% 0.113 29.5);

Tailwind

colors: {
  custom: {
    50: '#a4665b',
    500: '#77281f',
    950: '#000000',
  },
}

SCSS

$custom: #77281f;
$custom-light: #a4665b;
$custom-dark: #000000;

JSON

{
  "hex": "#77281f",
  "rgb": {
    "r": 119,
    "g": 40,
    "b": 31
  },
  "hsl": {
    "h": 6.136,
    "s": 58.667,
    "l": 29.412
  },
  "oklch": {
    "l": 0.3942,
    "c": 0.11262,
    "h": 29.5
  },
  "luminance": 0.05538
}

Semantic roles & 50–950 ramp

primary

#77281F

secondary

#47A0AB

accent

#D2E246

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100604

muted

#7F7A79

Preview Lab

Preview with #77281F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →