#AD2960#AD2960

#AD2960 is a mid, vivid pink. Relative luminance 0.113; OKLCH L 50.6% C 0.173 H 0.5°. Best body text is #FFFFFF at 6.44:1 contrast (WCAG AA passes).

Color values

HEX	#AD2960
RGB	rgb(173, 41, 96)
HSL	hsl(335, 62%, 42%)
HSV	hsv(335, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 44.5%, 32.2%)
CIE-LAB	lab(40.11, 56.23, 0.35)
CIE-LCH	lch(40.11, 56.23, 0.36°)
OKLab	oklab(50.63% 0.1726 0.0016)
OKLCH	oklch(50.63% 0.173 0.5)
XYZ	xyz(20.1394, 11.3173, 12.1880)
Luminance	0.1132 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2960 #29AD76

analogous

#AD29A2 #AD2960 #AD3429

triadic

#AD2960 #60AD29 #2960AD

tetradic

#AD2960 #A2AD29 #29AD76 #3429AD

square

#AD2960 #A2AD29 #29AD76 #3429AD

split-complementary

#AD2960 #29AD34 #29A2AD

monochromatic

#4A1229 #7C1D45 #AD2960 #D2417E #DE739F

Accessibility & contrast

On white

6.44

#AD2960 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.26

#AD2960 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2960

6.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2960	#FFFFFF	#000000	##FFFFFF
##AD2960	1.00	6.44	3.26	6.44
#FFFFFF	6.44	1.00	21.00	1.00
#000000	3.26	21.00	1.00	21.00
##FFFFFF	6.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#474E61

Deuteranopia (green-blind)

#6B685D

Tritanopia (blue-blind)

#BC1041

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2960;
/* rgb */ color: rgb(173, 41, 96);
/* oklch */ color: oklch(50.6% 0.173 0.5);

Tailwind

colors: {
  custom: {
    50: '#cb6f8d',
    500: '#ad2960',
    950: '#000000',
  },
}

SCSS

$custom: #ad2960;
$custom-light: #cb6f8d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2960",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 96
  },
  "hsl": {
    "h": 335,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.50631,
    "c": 0.17263,
    "h": 0.5
  },
  "luminance": 0.11315
}

Semantic roles & 50–950 ramp

primary

#AD2960

secondary

#6DC5A0

accent

#E5A143

background

#FDF7F8

surface

#FAEDF0

border

#D3C8CB

text

#14080C

muted

#837B7D

Preview Lab

Preview with #AD2960

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →