#AD3423#AD3423

#AD3423 is a mid, vivid red. Relative luminance 0.115; OKLCH L 50.4% C 0.160 H 31.1°. Best body text is #FFFFFF at 6.38:1 contrast (WCAG AA passes).

Color values

HEX	#AD3423
RGB	rgb(173, 52, 35)
HSL	hsl(7, 66%, 41%)
HSV	hsv(7, 80%, 68%)
CMYK	cmyk(0%, 69.9%, 79.8%, 32.2%)
CIE-LAB	lab(40.35, 48.26, 38.02)
CIE-LCH	lch(40.35, 61.44, 38.24°)
OKLab	oklab(50.43% 0.1371 0.0827)
OKLCH	oklch(50.43% 0.16 31.1)
XYZ	xyz(18.7671, 11.4644, 2.8144)
Luminance	0.1146 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3423 #239CAD

analogous

#AD2357 #AD3423 #AD7923

triadic

#AD3423 #23AD34 #3423AD

tetradic

#AD3423 #57AD23 #239CAD #7923AD

square

#AD3423 #57AD23 #239CAD #7923AD

split-complementary

#AD3423 #23AD79 #2357AD

monochromatic

#47150E #7A2519 #AD3423 #D64A37 #E1786A

Accessibility & contrast

On white

6.38

#AD3423 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.29

#AD3423 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3423

6.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3423	#FFFFFF	#000000	##FFFFFF
##AD3423	1.00	6.38	3.29	6.38
#FFFFFF	6.38	1.00	21.00	1.00
#000000	3.29	21.00	1.00	21.00
##FFFFFF	6.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#574E20

Deuteranopia (green-blind)

#75691E

Tritanopia (blue-blind)

#BF0631

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad3423;
/* rgb */ color: rgb(173, 52, 35);
/* oklch */ color: oklch(50.4% 0.160 31.1);

Tailwind

colors: {
  custom: {
    50: '#ce735f',
    500: '#ad3423',
    950: '#000000',
  },
}

SCSS

$custom: #ad3423;
$custom-light: #ce735f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3423",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 35
  },
  "hsl": {
    "h": 7.391,
    "s": 66.346,
    "l": 40.784
  },
  "oklch": {
    "l": 0.50425,
    "c": 0.16012,
    "h": 31.1
  },
  "luminance": 0.11462
}

Semantic roles & 50–950 ramp

primary

#AD3423

secondary

#65BBC7

accent

#D4E93F

background

#FDF7F5

surface

#FBEDE9

border

#D4C8C5

text

#150805

muted

#837B79

Preview Lab

Preview with #AD3423

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →