#77281B#77281B

#77281B is a dark, moderate red. Relative luminance 0.055; OKLCH L 39.4% C 0.114 H 31.8°. Best body text is #FFFFFF at 9.98:1 contrast (WCAG AA passes).

Color values

HEX	#77281B
RGB	rgb(119, 40, 27)
HSL	hsl(8, 63%, 29%)
HSV	hsv(8, 77%, 47%)
CMYK	cmyk(0%, 66.4%, 77.3%, 53.3%)
CIE-LAB	lab(28.17, 33.79, 26.65)
CIE-LCH	lch(28.17, 43.03, 38.26°)
OKLab	oklab(39.36% 0.0965 0.0597)
OKLCH	oklch(39.36% 0.114 31.8)
XYZ	xyz(8.5653, 5.5199, 1.6511)
Luminance	0.0552 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77281B #1B6A77

analogous

#771B3C #77281B #77561B

triadic

#77281B #1B7728 #281B77

tetradic

#77281B #3C771B #1B6A77 #561B77

square

#77281B #3C771B #1B6A77 #561B77

split-complementary

#77281B #1B7756 #1B3C77

monochromatic

#190806 #451710 #77281B #A93926 #D2503A

Accessibility & contrast

On white

9.98

#77281B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.10

#77281B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77281B

9.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77281B	#FFFFFF	#000000	##FFFFFF
##77281B	1.00	9.98	2.10	9.98
#FFFFFF	9.98	1.00	21.00	1.00
#000000	2.10	21.00	1.00	21.00
##FFFFFF	9.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3E3819

Deuteranopia (green-blind)

#524918

Tritanopia (blue-blind)

#831425

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #77281b;
/* rgb */ color: rgb(119, 40, 27);
/* oklch */ color: oklch(39.4% 0.114 31.8);

Tailwind

colors: {
  custom: {
    50: '#a56658',
    500: '#77281b',
    950: '#000000',
  },
}

SCSS

$custom: #77281b;
$custom-light: #a56658;
$custom-dark: #000000;

JSON

{
  "hex": "#77281b",
  "rgb": {
    "r": 119,
    "g": 40,
    "b": 27
  },
  "hsl": {
    "h": 8.478,
    "s": 63.014,
    "l": 28.627
  },
  "oklch": {
    "l": 0.39363,
    "c": 0.1135,
    "h": 31.8
  },
  "luminance": 0.05519
}

Semantic roles & 50–950 ramp

primary

#77281B

secondary

#429DAB

accent

#CFE642

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100603

muted

#7F7A78

Preview Lab

Preview with #77281B

Body copy rendered with the generated semantic roles for this colour.

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