#AD3324#AD3324

#AD3324 is a mid, vivid red. Relative luminance 0.114; OKLCH L 50.3% C 0.161 H 30.4°. Best body text is #FFFFFF at 6.41:1 contrast (WCAG AA passes).

Color values

HEX	#AD3324
RGB	rgb(173, 51, 36)
HSL	hsl(7, 66%, 41%)
HSV	hsv(7, 79%, 68%)
CMYK	cmyk(0%, 70.5%, 79.2%, 32.2%)
CIE-LAB	lab(40.22, 48.69, 37.34)
CIE-LCH	lch(40.22, 61.36, 37.49°)
OKLab	oklab(50.33% 0.1387 0.0815)
OKLCH	oklch(50.33% 0.161 30.4)
XYZ	xyz(18.7380, 11.3821, 2.8790)
Luminance	0.1138 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3324 #249EAD

analogous

#AD2459 #AD3324 #AD7724

triadic

#AD3324 #24AD33 #3324AD

tetradic

#AD3324 #59AD24 #249EAD #7724AD

square

#AD3324 #59AD24 #249EAD #7724AD

split-complementary

#AD3324 #24AD77 #2459AD

monochromatic

#48150F #7A2419 #AD3324 #D64A39 #E0786B

Accessibility & contrast

On white

6.41

#AD3324 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.28

#AD3324 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3324

6.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3324	#FFFFFF	#000000	##FFFFFF
##AD3324	1.00	6.41	3.28	6.41
#FFFFFF	6.41	1.00	21.00	1.00
#000000	3.28	21.00	1.00	21.00
##FFFFFF	6.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#574E21

Deuteranopia (green-blind)

#75691F

Tritanopia (blue-blind)

#BF0231

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad3324;
/* rgb */ color: rgb(173, 51, 36);
/* oklch */ color: oklch(50.3% 0.161 30.4);

Tailwind

colors: {
  custom: {
    50: '#ce7360',
    500: '#ad3324',
    950: '#000000',
  },
}

SCSS

$custom: #ad3324;
$custom-light: #ce7360;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3324",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 36
  },
  "hsl": {
    "h": 6.569,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.50327,
    "c": 0.16084,
    "h": 30.4
  },
  "luminance": 0.11379
}

Semantic roles & 50–950 ramp

primary

#AD3324

secondary

#66BCC6

accent

#D6E93F

background

#FDF7F5

surface

#FBEDE9

border

#D4C8C5

text

#150805

muted

#837B79

Preview Lab

Preview with #AD3324

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →