#AD323E#AD323E
#AD323E is a mid, vivid red. Relative luminance 0.115; OKLCH L 50.6% C 0.159 H 19.6°. Best body text is #FFFFFF at 6.36:1 contrast (WCAG AA passes).
Color values
| HEX | #AD323E |
|---|---|
| RGB | rgb(173, 50, 62) |
| HSL | hsl(354, 55%, 44%) |
| HSV | hsv(354, 71%, 68%) |
| CMYK | cmyk(0%, 71.1%, 64.2%, 32.2%) |
| CIE-LAB | lab(40.44, 50.35, 22.20) |
| CIE-LCH | lch(40.44, 55.03, 23.79°) |
| OKLab | oklab(50.61% 0.1494 0.0532) |
| OKLCH | oklch(50.61% 0.159 19.6) |
| XYZ | xyz(19.2457, 11.5160, 5.7659) |
| Luminance | 0.1151 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 4.24
Rose Red
#BE013C
ΔE00 4.49
Rouge
#AB1239
ΔE00 4.51
Lipstick Red
#C0022F
ΔE00 4.84
Dull Red
#BB3F3F
ΔE00 5.14
Brown
#A52A2A
ΔE00 5.24
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD323E #32ADA1
analogous
#AD327B #AD323E #AD6332
triadic
#AD323E #3EAD32 #323EAD
tetradic
#AD323E #7BAD32 #32ADA1 #6332AD
square
#AD323E #7BAD32 #32ADA1 #6332AD
split-complementary
#AD323E #32AD63 #327BAD
monochromatic
#4E171C #7E242D #AD323E #CC505C #DA7F88
Accessibility & contrast
On white
6.36
#AD323E on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.30
#AD323E on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD323E
6.36:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD323E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD323E | 1.00 | 6.36 | 3.30 | 6.36 |
| #FFFFFF | 6.36 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.30 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.36 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#534F3E
Deuteranopia (green-blind)
#73693B
Tritanopia (blue-blind)
#BE0D37
Achromatopsia (no color)
#5F5F5F
Design tokens & code
CSS
--color: #ad323e; /* rgb */ color: rgb(173, 50, 62); /* oklch */ color: oklch(50.6% 0.159 19.6);
Tailwind
colors: {
custom: {
50: '#cc7373',
500: '#ad323e',
950: '#000000',
},
}SCSS
$custom: #ad323e; $custom-light: #cc7373; $custom-dark: #000000;
JSON
{
"hex": "#ad323e",
"rgb": {
"r": 173,
"g": 50,
"b": 62
},
"hsl": {
"h": 354.146,
"s": 55.157,
"l": 43.725
},
"oklch": {
"l": 0.50607,
"c": 0.15855,
"h": 19.6
},
"luminance": 0.11513
}Semantic roles & 50–950 ramp
primary
#AD323E
secondary
#78C3BC
accent
#DED049
background
#FDF7F6
surface
#FAEDEC
border
#D3C8C7
text
#150808
muted
#837B7B