#AD327B#AD327B

#AD327B is a mid, vivid pink. Relative luminance 0.126; OKLCH L 52.4% C 0.174 H 348.3°. Best body text is #FFFFFF at 5.97:1 contrast (WCAG AA passes).

Color values

HEX	#AD327B
RGB	rgb(173, 50, 123)
HSL	hsl(324, 55%, 44%)
HSV	hsv(324, 71%, 68%)
CMYK	cmyk(0%, 71.1%, 28.9%, 32.2%)
CIE-LAB	lab(42.15, 56.11, -13.45)
CIE-LCH	lch(42.15, 57.70, 346.52°)
OKLab	oklab(52.43% 0.1707 -0.0353)
OKLCH	oklch(52.43% 0.174 348.3)
XYZ	xyz(21.9504, 12.5979, 20.0107)
Luminance	0.1260 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD327B #32AD64

analogous

#A132AD #AD327B #AD323D

triadic

#AD327B #7BAD32 #327BAD

tetradic

#AD327B #ADA132 #32AD64 #323DAD

square

#AD327B #ADA132 #32AD64 #323DAD

split-complementary

#AD327B #3DAD32 #32ADA1

monochromatic

#4E1737 #7E2459 #AD327B #CC509A #DA7FB5

Accessibility & contrast

On white

5.97

#AD327B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.52

#AD327B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD327B

5.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD327B	#FFFFFF	#000000	##FFFFFF
##AD327B	1.00	5.97	3.52	5.97
#FFFFFF	5.97	1.00	21.00	1.00
#000000	3.52	21.00	1.00	21.00
##FFFFFF	5.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#43567D

Deuteranopia (green-blind)

#676B78

Tritanopia (blue-blind)

#B92D52

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad327b;
/* rgb */ color: rgb(173, 50, 123);
/* oklch */ color: oklch(52.4% 0.174 348.3);

Tailwind

colors: {
  custom: {
    50: '#c974a1',
    500: '#ad327b',
    950: '#000000',
  },
}

SCSS

$custom: #ad327b;
$custom-light: #c974a1;
$custom-dark: #000000;

JSON

{
  "hex": "#ad327b",
  "rgb": {
    "r": 173,
    "g": 50,
    "b": 123
  },
  "hsl": {
    "h": 324.39,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.52433,
    "c": 0.17435,
    "h": 348.3
  },
  "luminance": 0.12596
}

Semantic roles & 50–950 ramp

primary

#AD327B

secondary

#78C396

accent

#DE8649

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090F

muted

#827B7E

Preview Lab

Preview with #AD327B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →