#AD3029#AD3029

#AD3029 is a mid, vivid red. Relative luminance 0.112; OKLCH L 50.1% C 0.163 H 27.8°. Best body text is #FFFFFF at 6.50:1 contrast (WCAG AA passes).

Color values

HEX	#AD3029
RGB	rgb(173, 48, 41)
HSL	hsl(3, 62%, 42%)
HSV	hsv(3, 76%, 68%)
CMYK	cmyk(0%, 72.3%, 76.3%, 32.2%)
CIE-LAB	lab(39.85, 50.03, 34.14)
CIE-LCH	lch(39.85, 60.57, 34.31°)
OKLab	oklab(50.07% 0.1439 0.076)
OKLCH	oklch(50.07% 0.163 27.8)
XYZ	xyz(18.6929, 11.1611, 3.2674)
Luminance	0.1116 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3029 #29A6AD

analogous

#AD2964 #AD3029 #AD7229

triadic

#AD3029 #29AD30 #3029AD

tetradic

#AD3029 #64AD29 #29A6AD #7229AD

square

#AD3029 #64AD29 #29A6AD #7229AD

split-complementary

#AD3029 #29AD72 #2964AD

monochromatic

#4A1512 #7C221D #AD3029 #D24941 #DE7873

Accessibility & contrast

On white

6.50

#AD3029 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.23

#AD3029 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3029

6.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3029	#FFFFFF	#000000	##FFFFFF
##AD3029	1.00	6.50	3.23	6.50
#FFFFFF	6.50	1.00	21.00	1.00
#000000	3.23	21.00	1.00	21.00
##FFFFFF	6.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#554D27

Deuteranopia (green-blind)

#746824

Tritanopia (blue-blind)

#BF0030

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad3029;
/* rgb */ color: rgb(173, 48, 41);
/* oklch */ color: oklch(50.1% 0.163 27.8);

Tailwind

colors: {
  custom: {
    50: '#ce7163',
    500: '#ad3029',
    950: '#000000',
  },
}

SCSS

$custom: #ad3029;
$custom-light: #ce7163;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3029",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 41
  },
  "hsl": {
    "h": 3.182,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.50071,
    "c": 0.16273,
    "h": 27.8
  },
  "luminance": 0.11158
}

Semantic roles & 50–950 ramp

primary

#AD3029

secondary

#6DC0C5

accent

#DCE543

background

#FDF7F5

surface

#FBEDEA

border

#D4C8C6

text

#150805

muted

#837B79

Preview Lab

Preview with #AD3029

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →