#AD2964#AD2964

#AD2964 is a mid, vivid pink. Relative luminance 0.114; OKLCH L 50.8% C 0.174 H 358.5°. Best body text is #FFFFFF at 6.41:1 contrast (WCAG AA passes).

Color values

HEX	#AD2964
RGB	rgb(173, 41, 100)
HSL	hsl(333, 62%, 42%)
HSV	hsv(333, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 42.2%, 32.2%)
CIE-LAB	lab(40.23, 56.62, -1.99)
CIE-LCH	lch(40.23, 56.66, 357.99°)
OKLab	oklab(50.76% 0.174 -0.0045)
OKLCH	oklch(50.76% 0.174 358.5)
XYZ	xyz(20.3283, 11.3928, 13.1827)
Luminance	0.1139 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2964 #29AD72

analogous

#AD29A6 #AD2964 #AD3029

triadic

#AD2964 #64AD29 #2964AD

tetradic

#AD2964 #A6AD29 #29AD72 #3029AD

square

#AD2964 #A6AD29 #29AD72 #3029AD

split-complementary

#AD2964 #29AD30 #29A6AD

monochromatic

#4A122B #7C1D47 #AD2964 #D24182 #DE73A3

Accessibility & contrast

On white

6.41

#AD2964 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.28

#AD2964 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2964

6.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2964	#FFFFFF	#000000	##FFFFFF
##AD2964	1.00	6.41	3.28	6.41
#FFFFFF	6.41	1.00	21.00	1.00
#000000	3.28	21.00	1.00	21.00
##FFFFFF	6.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#464F65

Deuteranopia (green-blind)

#6A6861

Tritanopia (blue-blind)

#BC1343

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad2964;
/* rgb */ color: rgb(173, 41, 100);
/* oklch */ color: oklch(50.8% 0.174 358.5);

Tailwind

colors: {
  custom: {
    50: '#cb7090',
    500: '#ad2964',
    950: '#000000',
  },
}

SCSS

$custom: #ad2964;
$custom-light: #cb7090;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2964",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 100
  },
  "hsl": {
    "h": 333.182,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.50763,
    "c": 0.17402,
    "h": 358.5
  },
  "luminance": 0.1139
}

Semantic roles & 50–950 ramp

primary

#AD2964

secondary

#6DC59E

accent

#E59C43

background

#FDF7F8

surface

#FAEDF0

border

#D3C8CB

text

#14080C

muted

#837B7D

Preview Lab

Preview with #AD2964

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →