#77261F#77261F

#77261F is a dark, moderate red. Relative luminance 0.054; OKLCH L 39.2% C 0.115 H 28.4°. Best body text is #FFFFFF at 10.09:1 contrast (WCAG AA passes).

Color values

HEX	#77261F
RGB	rgb(119, 38, 31)
HSL	hsl(5, 59%, 29%)
HSV	hsv(5, 74%, 47%)
CMYK	cmyk(0%, 68.1%, 73.9%, 53.3%)
CIE-LAB	lab(27.87, 34.94, 23.85)
CIE-LCH	lch(27.87, 42.31, 34.32°)
OKLab	oklab(39.16% 0.101 0.0546)
OKLCH	oklch(39.16% 0.115 28.4)
XYZ	xyz(8.5491, 5.4083, 1.8898)
Luminance	0.0541 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77261F #1F7077

analogous

#771F44 #77261F #77521F

triadic

#77261F #1F7726 #261F77

tetradic

#77261F #44771F #1F7077 #521F77

square

#77261F #44771F #1F7077 #521F77

split-complementary

#77261F #1F7752 #1F4477

monochromatic

#180806 #461612 #77261F #A8362C #CE4E43

Accessibility & contrast

On white

10.09

#77261F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.08

#77261F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77261F

10.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77261F	#FFFFFF	#000000	##FFFFFF
##77261F	1.00	10.09	2.08	10.09
#FFFFFF	10.09	1.00	21.00	1.00
#000000	2.08	21.00	1.00	21.00
##FFFFFF	10.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3C371E

Deuteranopia (green-blind)

#51481C

Tritanopia (blue-blind)

#831125

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #77261f;
/* rgb */ color: rgb(119, 38, 31);
/* oklch */ color: oklch(39.2% 0.115 28.4);

Tailwind

colors: {
  custom: {
    50: '#a5655b',
    500: '#77261f',
    950: '#000000',
  },
}

SCSS

$custom: #77261f;
$custom-light: #a5655b;
$custom-dark: #000000;

JSON

{
  "hex": "#77261f",
  "rgb": {
    "r": 119,
    "g": 38,
    "b": 31
  },
  "hsl": {
    "h": 4.773,
    "s": 58.667,
    "l": 29.412
  },
  "oklch": {
    "l": 0.39155,
    "c": 0.11478,
    "h": 28.4
  },
  "luminance": 0.05407
}

Semantic roles & 50–950 ramp

primary

#77261F

secondary

#47A3AB

accent

#D5E246

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100604

muted

#7F7A79

Preview Lab

Preview with #77261F

Body copy rendered with the generated semantic roles for this colour.

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