#AD301D#AD301D

#AD301D is a mid, vivid red. Relative luminance 0.111; OKLCH L 49.9% C 0.165 H 31.6°. Best body text is #FFFFFF at 6.53:1 contrast (WCAG AA passes).

Color values

HEX	#AD301D
RGB	rgb(173, 48, 29)
HSL	hsl(8, 71%, 40%)
HSV	hsv(8, 83%, 68%)
CMYK	cmyk(0%, 72.3%, 83.2%, 32.2%)
CIE-LAB	lab(39.73, 49.62, 40.58)
CIE-LCH	lch(39.73, 64.10, 39.28°)
OKLab	oklab(49.94% 0.1402 0.0862)
OKLCH	oklch(49.94% 0.165 31.6)
XYZ	xyz(18.5145, 11.0897, 2.3278)
Luminance	0.1109 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD301D #1D9AAD

analogous

#AD1D52 #AD301D #AD781D

triadic

#AD301D #1DAD30 #301DAD

tetradic

#AD301D #52AD1D #1D9AAD #781DAD

square

#AD301D #52AD1D #1D9AAD #781DAD

split-complementary

#AD301D #1DAD78 #1D52AD

monochromatic

#44130B #792114 #AD301D #DC432C #E47260

Accessibility & contrast

On white

6.53

#AD301D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.22

#AD301D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD301D

6.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD301D	#FFFFFF	#000000	##FFFFFF
##AD301D	1.00	6.53	3.22	6.53
#FFFFFF	6.53	1.00	21.00	1.00
#000000	3.22	21.00	1.00	21.00
##FFFFFF	6.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#564C19

Deuteranopia (green-blind)

#746816

Tritanopia (blue-blind)

#BF002D

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad301d;
/* rgb */ color: rgb(173, 48, 29);
/* oklch */ color: oklch(49.9% 0.165 31.6);

Tailwind

colors: {
  custom: {
    50: '#cf715b',
    500: '#ad301d',
    950: '#000000',
  },
}

SCSS

$custom: #ad301d;
$custom-light: #cf715b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad301d",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 29
  },
  "hsl": {
    "h": 7.917,
    "s": 71.287,
    "l": 39.608
  },
  "oklch": {
    "l": 0.49944,
    "c": 0.16462,
    "h": 31.6
  },
  "luminance": 0.11087
}

Semantic roles & 50–950 ramp

primary

#AD301D

secondary

#5DBBC9

accent

#D6EE3A

background

#FEF7F5

surface

#FCEDE9

border

#D5C8C5

text

#160804

muted

#847B79

Preview Lab

Preview with #AD301D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →