#301DAD#301DAD

#301DAD is a dark, highly saturated blue. Relative luminance 0.045; OKLCH L 37.9% C 0.209 H 275.7°. Best body text is #FFFFFF at 11.02:1 contrast (WCAG AA passes).

Color values

HEX#301DAD
RGBrgb(48, 29, 173)
HSLhsl(248, 71%, 40%)
HSVhsv(248, 83%, 68%)
CMYKcmyk(72.3%, 83.2%, 0%, 32.2%)
CIE-LABlab(25.33, 51.41, -71.88)
CIE-LCHlch(25.33, 88.37, 305.57°)
OKLaboklab(37.93% 0.0208 -0.2078)
OKLCHoklch(37.93% 0.209 275.7)
XYZxyz(9.1986, 4.5234, 39.9154)
Luminance0.0452 (WCAG relative)
Temperaturecool
Familyblue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#301DAD #9AAD1D
analogous
#1D52AD #301DAD #781DAD
triadic
#301DAD #AD301D #1DAD30
tetradic
#301DAD #AD1D52 #9AAD1D #1DAD78
square
#301DAD #AD1D52 #9AAD1D #1DAD78
split-complementary
#301DAD #AD781D #52AD1D
monochromatic
#130B44 #211479 #301DAD #432CDC #7260E4

Accessibility & contrast

On white

11.02
#301DAD on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

1.90
#301DAD on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301DAD
11.02:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##301DAD#FFFFFF#000000##FFFFFF
##301DAD1.0011.021.9011.02
#FFFFFF11.021.0021.001.00
#0000001.9021.001.0021.00
##FFFFFF11.021.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0042B1
Deuteranopia (green-blind)
#0036AB
Tritanopia (blue-blind)
#004B67
Achromatopsia (no color)
#3C3C3C

Design tokens & code

CSS
--color: #301dad;
/* rgb */ color: rgb(48, 29, 173);
/* oklch */ color: oklch(37.9% 0.209 275.7);
Tailwind
colors: {
  custom: {
    50: '#7d5fc7',
    500: '#301dad',
    950: '#000000',
  },
}
SCSS
$custom: #301dad;
$custom-light: #7d5fc7;
$custom-dark: #000000;
JSON
{
  "hex": "#301dad",
  "rgb": {
    "r": 48,
    "g": 29,
    "b": 173
  },
  "hsl": {
    "h": 247.917,
    "s": 71.287,
    "l": 39.608
  },
  "oklch": {
    "l": 0.37934,
    "c": 0.2088,
    "h": 275.7
  },
  "luminance": 0.04524
}

Semantic roles & 50–950 ramp

primary
#301DAD
secondary
#BBC95D
accent
#EE3AD6
background
#F8F5FC
surface
#F0E9F8
border
#CBC5D1
text
#0B0513
muted
#7C7982

Preview Lab

Preview with #301DAD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#301DAD Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva