#AD2D54#AD2D54
#AD2D54 is a mid, vivid pink. Relative luminance 0.114; OKLCH L 50.6% C 0.165 H 7.3°. Best body text is #FFFFFF at 6.40:1 contrast (WCAG AA passes).
Color values
| HEX | #AD2D54 |
|---|---|
| RGB | rgb(173, 45, 84) |
| HSL | hsl(342, 59%, 43%) |
| HSV | hsv(342, 74%, 68%) |
| CMYK | cmyk(0%, 74%, 51.4%, 32.2%) |
| CIE-LAB | lab(40.25, 53.80, 8.14) |
| CIE-LCH | lch(40.25, 54.42, 8.60°) |
| OKLab | oklab(50.63% 0.164 0.0211) |
| OKLCH | oklch(50.63% 0.165 7.3) |
| XYZ | xyz(19.7739, 11.4038, 9.5457) |
| Luminance | 0.1140 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purplish Red
#B0054B
ΔE00 3.41
Light Burgundy
#A8415B
ΔE00 3.53
Raspberry (survey)
#B00149
ΔE00 3.69
Light Maroon
#A24857
ΔE00 5.70
Deep Pink
#CB0162
ΔE00 5.82
Dark Rose
#B5485D
ΔE00 6.11
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD2D54 #2DAD86
analogous
#AD2D94 #AD2D54 #AD462D
triadic
#AD2D54 #54AD2D #2D54AD
tetradic
#AD2D54 #94AD2D #2DAD86 #462DAD
square
#AD2D54 #94AD2D #2DAD86 #462DAD
split-complementary
#AD2D54 #2DAD46 #2D94AD
monochromatic
#4C1425 #7C203C #AD2D54 #CF4871 #DC7897
Accessibility & contrast
On white
6.40
#AD2D54 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.28
#AD2D54 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD2D54
6.40:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD2D54 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD2D54 | 1.00 | 6.40 | 3.28 | 6.40 |
| #FFFFFF | 6.40 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.28 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.40 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4C4F55
Deuteranopia (green-blind)
#6E6851
Tritanopia (blue-blind)
#BD0F3D
Achromatopsia (no color)
#5F5F5F
Design tokens & code
CSS
--color: #ad2d54; /* rgb */ color: rgb(173, 45, 84); /* oklch */ color: oklch(50.6% 0.165 7.3);
Tailwind
colors: {
custom: {
50: '#cb7183',
500: '#ad2d54',
950: '#000000',
},
}SCSS
$custom: #ad2d54; $custom-light: #cb7183; $custom-dark: #000000;
JSON
{
"hex": "#ad2d54",
"rgb": {
"r": 173,
"g": 45,
"b": 84
},
"hsl": {
"h": 341.719,
"s": 58.716,
"l": 42.745
},
"oklch": {
"l": 0.50626,
"c": 0.16531,
"h": 7.3
},
"luminance": 0.11401
}Semantic roles & 50–950 ramp
primary
#AD2D54
secondary
#72C4AB
accent
#E2B246
background
#FDF7F8
surface
#FAEDEF
border
#D3C8CA
text
#14080A
muted
#837B7C